$10000/+ EBooks at $200 Only

Playboy Argentina – Full 2010 Issues

2010-12-31T12:30:00.001+05:30

Playboy Argentina – Full Year 2010 Issues Collection

12 issues | HQ PDF | 363.40 MB

Playboy Argentina edition is made especially for you with the issues and items that make it the most readable mens magazine in the world with the unique beauty of Argentina women inside.

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OpenCart 1.4 Beginner's Guide by Murat Yilmaz

2010-10-16T10:30:00.003+05:30

OpenCart 1.4 Beginner's Guide by Murat Yilmaz :

OpenCart is a popular open source shopping cart solution and provides elegantly written tools to establish a fully functional online store from scratch in a very short time with intuitive screens. It can be a difficult task for beginners to go beyond the basics and apply all the features, which they will require for their businesses.

This practical book gives you hands-on experience on using and managing OpenCart, helping you start feature-rich, professional online stores easily. It also teaches you how to organize your online store effectively in terms of products, payments, shipping, orders, and customer relations.

OpenCart 1.4 Beginner’s Guide will teach you how to build a store that can take control of all the online shopping needs. You will be able to run multiple shops in a single installation. You will learn how to set up products and correctly organize in categories. You will correctly integrate a payment gateway and shipping method after reading the comparisons and applying the examples. You will learn how to define taxes and apply them according to the geolocation of a customer. This book also teaches you how to manage orders and customers. You can impress your customers and increase the availability of the website to more people with the help of this practical guide. Additionally, the book also teaches you how to use design templates and apply SEO (search engine optimization) to make the store more visible for search engine queries.

Explore OpenCart—build robust shopping websites with high-level functionality.

What you will learn from this book :

* Install OpenCart correctly, explore different online store organization models, and choose the one that suits your needs
* Create categories, products, product options, and assign their advanced parameters
* Manage taxes with geo zones and link them to products
* Configure store settings, including welcome message, currencies, languages, modules, themes, SEO links, and so on
* Different payment models, including Bank Transfer, PayPal, Cash on Delivery, Money order, Authorize.net, and so on
* Enable one or more shipping methods, including free, flat rate, weight-based, per item, UPS, and USPS
* Apply product discounts, create coupon codes, set special prices for sales in bulk
* Manage orders and change statuses, print invoices, and so on
* Grouping and managing customers, sending e-mail newsletters and managing OpenCart administration panel with multiple users with different permission levels
* Localize your online store by adding new languages and currencies, and correctly upgrade current OpenCart system

Contact: offer2all@yahoo.com for Instant Download.

PRICE : $10 Only

Building Online Communities With Drupal, phpBB, and WordPress

2009-12-17T09:57:00.000+05:30

Building Online Communities With Drupal, phpBB, and WordPress:

Content management, blogs, and online forums are among the most significant online trends today, and Drupal, phpBB, and WordPress are three of the most popular open source applications facilitating these trends.

Drupal is a full content management system that allows you to create any type of website you desire, from an e-commerce to a community-based site. phpBB enables you to set up a bulletin board or forum. And WordPress is the software of choice for the exploding blog community. All three technologies are based on PHP and MySQL.

Ebook on Make Yourself a Millionaire : How to Sleep Well and Stay Sane on the Road to Wealth

2008-12-28T16:55:00.000+05:30

Make Yourself a Millionaire : How to Sleep Well and Stay Sane on the Road to Wealth:

Charles Zhang became one of today's most nationally known and trusted financial advisers by stressing sanity and sensible investing over dubious, get-rich-quick tricks and schemes. In Make Yourself a Millionaire, Zhang transfers his program to the printed page. Far from a confusing, all-or-nothing approach, this book outlines a clear and rational approach to organizing and planning all aspects of a financial life.

How do different investments work? How much insurance is too much? Zhang answers these questions and more as he discusses:

- Recommended investments for virtually any portfolio
- Asset allocation techniques that work
- Actual examples of success and disaster
- The role of insurance as a key element in a portfolio
- All major financial instruments: stocks, bonds, funds, REITs, cash

EBook on 50 Best Jobs for Your Personality - JIST Works

2008-12-26T17:44:00.000+05:30

50 Best Jobs for Your Personality - JIST Works:

This book helps readers discover their personality type and the 50 best jobs that relate to it. Shows how personality relates to careers.
Includes a self-assessment for determining one"s personality type based on John Holland"s pioneering work: Realistic, Investigative, Artistic, Social, Enterprising, or Conventional. Lists the 50 best jobs that relate to each personality type.

The Complete E-Commerce Book

2008-12-17T10:45:00.001+05:30

The Complete E-Commerce Book

Make your e-commerce vision a success with this comprehensive, step-by-step handbook. Whether your company is a startup or well-established, you’ll learn how to plan, implement and operate a successful e-commerce site - from selecting the right software through fulfilling orders.

The expert author starts by helping you plan the customer experience and design an effective, easy access interface. You then progress to cutting-edge programming techniques and robust server configuration. Next, you’ll master site marketing, customer service, order processing, warehousing and shipping. Along the way are plenty of real-world examples of Web sites to explore so you can learn what to do - and what not to do. Using this book as a tutorial and a reference, you’ll learn how to:

-Create a custom business model for success.
-Select the software, hardware and hosting service that will best meet your needs.
-Master outsourcing, building traffic, order processing and fulfillment.
-Choose the type of site that will fit your needs by reviewing current examples of brochureware sites, online stores, subscriptions sites, cyber malls and more.
-Choose the right vendors and consultants to get the job done - and learn how to manage their work effectively.
-Build a web site that stands out form the rest.
-Keep your customers happy with easy access, prompt delivery, good customer service and continuous enhancement of site quality and content.

Business owners, Web entrepreneurs and everyone who’s involved with setting up and rolling out an e-commerce site will find answers to their business and technical questions in this all-in-one handbook!

The Complete E-Commerce Book: Design, Build and Maintain a Successful Web-based Business

2008-12-17T10:42:00.001+05:30

The Complete E-Commerce Book: Design, Build and Maintain a Successful Web-based Business

This books shows how to build a successful e-commerce operation, incorporating careful planning of the customer experience, effective design, cutting-edge programming, and robust server configuration, as well as marketing, customer service, order processing, and warehouse and shipping.

This book covers all of the important areas of designing, building, and maintaining a successful Web based business. The second edition addresses e-commerce opportunities with online auctions, peer-to-peer file sharing, and weblogs. This edition also provides the reader with updated and expanded coverage on the complete range of e-commerce issues, including technology, customer experience, security considerations, search engine marketing, and much more.

Gurus on e-business

2008-12-17T10:28:00.001+05:30

Gurus on e-business

This book explores the impact and significance of e-business as illustrated by the work and thinking of a number of key players in the field. Its aim is to be an accessible guide for business people who are looking to make optimal and profitable use of e-business, as well as students and others who are looking for a deeper understanding of the subject.

How to wow with Flash

2008-12-17T10:24:00.001+05:30

How to wow with Flash

Finally, my first Flash training title is ready for download! This is 9 hours of the hottest Flash training. in 59 lessons, learn the basics and then take-off with Video, creating interactive content, animation, sound, creating special effects like you see on entertainment sites, creating CD and DVD content, galleries, websites and much more!

The Definitive Guide to Google AdSense

2008-12-17T10:20:00.001+05:30

The Definitive Guide to Google AdSense

Many people are seeing a good income from Google Adsense, just by slapping a bit of code on their websites and displaying Google's pay-per-click ads. You may be one of these people are you may WANT to be on of these people.

The Definitive Guide to Google Adsense shows that there are plenty of things that any webmaster can do to dramatically increase her AdSense income.
This AdSense Guide Includes:

-> How to qualify for the AdSense program
-> What to Do if You're Rejected
-> Installing AdSense Code
-> Formats, colors and placement of ads for maximum profit
-> Making sure Google understands what your page is all about
-> How to get high paying ads on your site and maxmimizing your click through rates.

Ebook also comes with traffic generation tips, subscription to a AdSense newsletter and access to a private AdSense Insider Group

Search Engine Optimization Strategies 6th Edition

2008-12-17T10:18:00.001+05:30

Search Engine Optimization Strategies 6th Edition:

Search Engine Optimization Strategies, by Michael Wong (Editor of Mike's Marketing Tools), is a self help guide on how to get top rankings in major search engines using proven optimization and submission strategies and techniques.

Features:
Offers indepth statistics and strategies on how to achieve top rankings in each search engine.
Covers all the top US-based search engines and web directories, such as Google, Yahoo!, MSN, AOL, AltaVista, Inktomi, Ask Jeeves, and Lycos.
Discusses all aspects of search engine optimization - not just the "politically correct" tactics.
Top 10 price comparison shopping engines compared side-by-side.
Contains 296 pages.
Features a comprehensive glossary of internet, web design and marketing terms

Benefits:

Helps you improve your web page rankings in the top search engines.
Discover how to transform unproductive websites and sales letters, for any product or service, into successful websites.
Discover the optimization techniques and tricks used by professional search engine optimizers.
Discover how to improve pay per click advertising click through rates, lower cost per click, and increase return on investment.
Saves a lot of time as all the essential information is nicely formatted in one place.

Review:

Anyone marketing an online business knows the importance of getting top listings in search engines. Your site may be listed, but how far down the list is it?

Michael Wong, a search engine optimization specialist, achieved over 2000 top 30 positions for one of his company web sites. In this ebook he shares the secrets of his success so you can get your own site ranked at, or near, the top of the lists.

Whether you are new to online marketing or a seasoned professional, there are tips here that will help you draw more visitors to your site. If you've been spending your time submitting to search engines without doing some preliminary research on how the various search engines work, you have likely not reached the level of success - to get into, and stay in the top ranks.

Search Engine Optimization Strategies: Top 30 Search Engine Optimization & Submission Strategies For Dummies by Michael Wong is an ebook which contains detailed descriptions of many different search engines and explanations of how they work.

You'll find information about all the leading search engines: how often they search the web, how they index pages and what unique features are peculiar to each one. Having this information at your fingertips will save you months of research.

Meta tags, robot tags, link popularity as well as pay-per-click, JavaScripts and keywords are fully explained with easy to follow tutorials complete with sample HTML code.

Written in an easy-to-understand style, and containing an excellent index, this ebook answers all the questions on how to optimize your web pages for top ranking. If you're serious about showing up well in the search engines, and you're willing to take the time to read and follow the advice given, this book will teach you how to develop web pages that will enhance your online marketing with good search engine placement.

Very comprehensive, I would venture to say this is the definitive ebook on search engine optimization and is a must have for any webmaster's library

The Definitive Guide To Google AdWords

2008-12-17T10:16:00.001+05:30

The Definitive Guide To Google AdWords:

"The Definitive Guide To Google AdWords" is an eBook by Google specialist Perry Marshall detailing how to effectively use Google Adwords. That is………..how to dramatically reduce your cost per click, whilst significantly increasing your sale conversion rate.

This 167+ page eBook will take you by the hand and lead you step by step, using case studies and personal examples, to understanding and benefiting from the enormous power of Google Adwords. It's perfect for any Internet store owner looking to increase his/her traffic and sales the easy way - and instantly.

It's a very comprehensive package that includes more than I could possibly list here, but I will mention the highlights for me.

Perry talks at length about the influence Google has on the Internet marketplace and demonstrates how, through Google Adwords, the smallest of Internet players can take advantage using sophisticated techniques that he shares in the eBook.

He goes onto explain in detail how and why Google Adwords work the way they do - a section not to missed and that is critical to developing profitable ad campaigns.

The Guide goes on to detail:
A Real-Life PPC Campaign
Managing The Basics - Keyword Selection, Testing & Statistics
Making Your Traffic Pay - Conversion cheat Sheet, Tracking Where Sales Come From & Value per Visitor
Tools, Tips & Tricks - Account Management Tool, Cool Tips & TIps For New Keywords, Do Less & Earn More
Your Questions Answered - How To Beat The Competition, Real Q & A
….and much more

The management of an ad campaign can be difficult. But Perry leads you by the hand and shows you how to avoid the costly mistakes - and Google Adwords do have a few potholes for the unwary.
I spend upwards of $1,000 a day with Google Adwords - so I know a fair bit about Adwords. But I still learnt a lot from this eBook.

Along with the comprehensive examples given, including screen shots, Perry also provides his formulas for calculating returns, profitability forecasts and much more. I spend upwards of $1,000 a day with Google Adwords and the information in this eBook has seen our cost per click drop dramatically and our profitability rise enormously.

This is, in my view, the best guide to Google Adwords available. With all the best tips and tricks to get the most from your advertising dollar, it is an essential guide for the Internet professional (and perfect for learners looking to for the right information at the right price).

I always like to provide the downside when I review products, but with "The Definitive Guide To Google Adwords" there is very little. Quality information regularly updated (he emails updates as he develops them) is what it's all about and Perry delivers.
Learn AdWords Within Days The Easy Way

I'm more than happy to give "The Definitive Guide To Google Adwords" my unqualified support as an eBook that can show you exactly what you need to know to develop hugely successful online advertising campaigns.

Google AdWords advertising can be an avenue to huge sales - this eBook shows you how to tap into those sales the quickest, easiest and fastest way possible.

There are different price points for various presentations of the information (eBook, EBook & Audio, Hard copy with Teleconference coaching) and the products come with a 100% guarantee.

Professional Portal Development with Open Source Tools (with source code)

2008-12-17T10:14:00.001+05:30

Professional Portal Development with Open Source Tools (with source code):

Open source technology enables you to build customized enterprise portal frameworks with more flexibility and fewer limitations. This book explains the fundamentals of a powerful set of open source tools and shows you how to use them.

Portal development projects have become the centerpiece of IT acquisition and development strategy for many organizations. Enterprise integration and Web application developers predictably groan when they hear the word “portal” — nightmares of proprietary APIs, oversold features, and shoddy tool integrations. The authors of this book have been involved in over a dozen production portal efforts over the last several years. In that time, we have dealt with numerous products and frameworks, including some in-house frameworks based on servlets and JSPs. Through all of this, we began to wonder whether these commercial suites were really providing any value. We started to realize that we could put together a framework from open-source products.

We would like to point out that our portal framework is not meant to be an all-or-nothing solution. We present a number of tools that you may use to satisfy your enterprise portal needs, and we demonstrate how to use them, but because portal efforts are largely integration efforts, it would be folly to presume that anyone will drop all of their current systems and pick up our framework.

This book explains a set of tools at the foundation of an open-source portal framework, and demonstrates how to build your own portal using open-source tools. However, before describing the structure of the book, it makes sense to cover some fundamental concepts addressed therein.

TABLE OF CONTENT:
Chapter 01 - The Java Portlet API (JSR 168)
Chapter 02 - Searching with Lucene
Chapter 03 - Messaging with Apache James
Chapter 04 - Object to Relational Mapping with Apache OJB
Chapter 05 - Content Management with Jakarta’s Slide
Chapter 06 - Portal Security
Chapter 07 - Planning for Portal Deployment
Chapter 08 - Effective Client-Side Development Using JavaScript
Chapter 09 - Developing Applications and Workflow for Your Portal
Chapter 10 - Portlet Integration with Web Services
Chapter 11 - Performance Testing, Administering, and Monitoring Your Portal
Chapter 12 - Unifying the Enterprise Application Space Through Web Start

Professional Joomla - Wrox

2008-12-17T10:12:00.001+05:30

Professional Joomla - Wrox

As a major force in the world of affordable, advanced web site deployment, Joomla! has become the most important noncommercial Content Management System (CMS) in the world. The number of Joomla! downloads and add-ons continues to grow at lightning pace, spurring the need for a resource that explores the diverse needs of professional Joomla! developers. This book fills that void by covering the two main areas of the Joomla! field–development and deployment–with a focus on the new Joomla! version 1.5 and all the features it provides.

Seasoned author Dan Rahmel walks you through the process of creating all three types of Joomla! extensions (modules, components, and plug-ins), explains how best to use Ajax technology, and shows you how to adopt design patterns and incorporate source code control. You'll examine the underlying technologies (PHP, Apache, etc.) that can be tuned to offer the best system performance, and you'll explore interfacing with outside content, Lightweight Directory Access Protocol (LDAP) setup, and much more. You'll even delve into the internal structure of the Joomla! framework, and obtain a unique behind-the-scenes education so that you can modify and extend Joomla! to meet the needs of you and your customers

Effective Web Design, 2nd Edition

2008-12-17T10:10:00.001+05:30

Effective Web Design, 2nd Edition

The trends and technologies behind Web design are shifting constantly. This fully revised new edition of Effective Web Design builds on the highly successful first edition to bring you up to speed on the latest tools, techniques, and thinking on Web site design. You`ll make a strong start with XHTML, the latest and most powerful Web markup language. Then you`ll learn to create pages that work flawlessly in all commonly used browsers, including the newest releases. You`ll also discover how you can take advantage of progress in other technologies, from style sheets to Flash to MP3. The full-color insert helps you learn about the effective use of color on your site and provides a valuable reference guide you`ll use again and again

How to Do Everything with Web 2.0 Mashups

2008-12-17T10:05:00.001+05:30

How to Do Everything with Web 2.0 Mashups

to supercharge your website with the latest searching, mapping, shopping, and imaging tools? Now you can build amazing mashups with help from this step-by-step guide. How to Do Everything with Web 2.0 Mashups shows you how to remix the best of Google, Amazon, Flickr, and eBay to create customized applications. You'll learn to use essential Web 2.0 technologies–including XML, JavaScript, XHTML, and REST–and seamlessly integrate them into your own innovative mashups.
Build dynamic mashups using XML and JavaScript
Use MySQL with PHP to retrieve data from databases
Receive data via RSS and Atom
Learn to use XMLHttpRequest, XML-RPC, REST, and JSON
Structure your mashup pages using XHTML
Incorporate Google searching and mapping technologies
Integrate Amazon Web Services
Include Flickr photos in your mashups
Tap into eBay tools and map the locations of eBay sellers
Successfully manage multiple technologies in your mashups

How to Do Everything with Your Web 2.0 Blog

2008-12-17T10:01:00.001+05:30

How to Do Everything with Your Web 2.0 Blog

Incorporate the hottest new Web technologies into your blog! How to Do Everything with Your Web 2.0 Blog makes it easy to choose the blogging tools that are best for you and master the basics of blog design and template manipulation. You'll learn how to add different Web 2.0 services to your blog, including images, video, audio, forums, tags, wikis, and even money-making features. It's time to take your blog to the next level and get more hits, more fans, more friends, and more customers.
Learn about different blogging tools, including Blogger, TypePad, WordPress, and ExpressionEngine
Customize your blog's design by editing templates and style sheets
Share your blog headlines and story feeds via RSS and Atom
Add photos, video, and audio–including podcasts–to your blog
Drive traffic to your site with tagging, social bookmarking, and ranking services
Collaborate with users through wikis
Promote visitor participation using forums, community blogs, and newsletters
Make money through your blog with Google AdSense, Amazon, and other affiliate programs
Track, optimize, maintain, and back up your blog

Building Online Stores with osCommerce: Professional Edition

2008-12-17T09:59:00.001+05:30

Building Online Stores with osCommerce: Professional Edition:

Building Online Stores with osCommerce: Professional Edition will teach you how to use build and maintain a complex, powerful e-commerce Website using osCommerce. As well as everything you need to get started with osCommerce, this book goes onto cover how to: Increase your sales through cross-selling and up-selling Offer custom discounts and support the use of gift certificates Incorporate your own RSS feed to enhance the content of the site Use and control banners to market popular or profitable products within your store Customize the osCommerce code to make your site more robust, eliminate bugs, and increase flexibility and customer appeal Understand the security technologies involved in e-commerce and develop your own security and backup strategies Build your business by utilizing various advertising techniques, search engine optimization, affiliate and drop-shipping schemes Learn the principles and methods used by professional programmers to empower you to continue creating and building your online business These techniques will enable you to build a unique and powerful site, giving you an ideal platform to enter the competitive world of e-commerce. Through this complete, comprehensive education in osCommerce you will develop the confidence to experiment with your own enhancements and modifications, leaving you with a truly unique online store. Practical demonstrations and well considered advice will ensure that your store will always be developed to the highest standards.

Ajax For Dummies

2008-12-17T09:55:00.001+05:30

Ajax For Dummies:

Even if you weren’t intimidated before, that tidbit is probably enough to make you reach for the Excedrin. Just reach for Ajax For Dummies instead. With screen shots, actual code and explanations, and live Web sites where you can see Ajax applications doing their thing, it will have you using Ajax to create Web applications that look an act like desktop applications in no time. With Ajax, you can speed up and clean up your Web applications. Shoppers at your online store can fill their carts without waiting for multiple page refreshes. Searchers on your sites can get instant results on the same page.

This guide takes you on a tour of how Ajax is used today, complete with examples of Ajax applications in action, such as an Ajax-enabled Yahoo! search or an Ajax-based chat application. Then it gives you basics on using JavaScript. After that you dive in and get info on:
Writing some Ajax, interactive mouseovers using Ajax, passing data to the server with GET or POST, and more
Connecting to Google for a live search
Using free Ajax frameworks so you don’t have to start from scratch, including Ajax Gold (written specifically for this book), AJAXLib, and grabbing XML with libXmlRequest
All kinds of Ajax techniques, such as using Ajax for drag-and-drop operations, pop-up menus, downloading images behind the scenes, and more
Using SACK (simple AJAX code kit), decoding XML with Sarissa, and creating visual effects with Rico
Handling XML int Ajax Applications
Working with cascading style sheets (CCS) in Ajax, including setting up the styles, displaying a menu, styling text, handling colors and backgrounds, and more
Working with Ajax and PHP

Complete with a companion Web site, free Ajax frameworks, and sample code you can use, Ajax for Dummies is your friendly guide to creating truly user-friendly Web sites!

Absolute Beginners Guide to eBay 4th Edition

2008-12-17T09:52:00.001+05:30

Absolute Beginners Guide to eBay 4th Edition:

On any given day there are more than 7 million items listed for auction at ebay (www.ebay.com), the world’s largest online trading community. At the end of its last fiscal quarter, ebay had 49.7 million registered users, more than double the number of users just two years previous. It is estimated that $9.3 billion worth of merchandise, in more than 423 million individual auctions, was traded over eBay during the year 2002. To an absolute beginner, using eBay can be an intimidating experience. What do you need to do to participate? How do you place a bid? What do you do when the auction is over? Can you really trust the auction seller? Potential buyers and sellers need a book that takes them step-by-step through the eBay auction process and helps them become more successful over time. That book is this book: Absolute Beginner’s Guide to ebay. Also included is information of value to ebay users wanting to make the jump to power-seller status.

Adsense Decoded

2008-12-15T17:03:00.000+05:30

Adsense Decoded:

This 'AdSense GPS Roadmap' is for those of you who

- Seek instant as well as sustainable AdSense results.
- Prefer to make lots of money, instead of just cents, for the same amount of work & traffic on any existing or new site.
- Want to make serious AdSense profits today, not tomorrow, but don't currently have 10,000 visitors/day from the search engines .
- Love the idea of making money multiple times on the same visitor.
- Appreciate the awesome power of multiple AdSense driven revenue streams that can be set to autopilot.
- Are newbie or a seasoned site operator who know that AdSense is THE cash generator on the Net & have decided to claim your cut.
- Want to know exactly how the top AdSense earners make their money and want to copy their proven methods step-by-step.
- Agree that "Whitehat" techniques always take you further & being AdSense streetwise is to understand what impacts on your profits.
- Understand that if something sounds too good to be true it often is, but when someone recommends that you to listen you listen.

Search Engine Optimization Bible

2008-12-15T15:50:00.002+05:30

Search Engine Optimization Bible

Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed SEO guide and you can improve your web site's search rankings and start driving the targeted traffic you want to your virtual door. Learn to punch up keywords, add HTML tags for tracking, evaluate pay-per-click strategies, and much more. If you want to make SEO work for you, this is the book you need to succeed.

Learn how to give your web site search appeal

Target behaviors and draw the customers you really want

Employ social media in your search engine marketing

Optimize your site specifically for Google®, MSN®, or Yahoo!®

Demystify the role of links and linking in search

Understand robots, spiders, and crawlers

Analyze your SEO efforts and see what works

Make use of SEO tools available online

Create a winning SEO plan

Read interviews with over a dozen SEO experts

Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO

2008-12-15T15:48:00.002+05:30

Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO

Maybe you're a great programmer or IT professional, but marketing isn't your thing. Or perhaps you're a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.

11 Steps to Create a Successful Web Site

2008-12-15T15:40:00.001+05:30

11 Steps to Create a Successful Web Site

"11 Steps to Create a Successful Web Site” written by the small-business experts at StartupNation.

This 64-page downloadable e-book includes powerful advice and how-to tips about planning your Web site, making key design decisions, and optimizing your site for search engines. I read this book recently, it is excellent! This book is good for those who want to make successful websites.

Dreamweaver 8 Design and Construction

2008-12-15T15:38:00.001+05:30

Dreamweaver 8 Design and Construction

You're a beginner who wants to design a state-of-the-art family web site. You've just started a new job, and you need to learn Dreamweaver fast. Or maybe you're a professional who's been using another program but is now switching to Macromedia's leading web design tool. Learning Dreamweaver 8 gets you up to speed, quickly and efficiently.

Straightforwardly practical, with speed as the by-word, this hands-on guide focuses on the best practices for constructing both interactive and static web sites. While explaining core concepts clearly and thoroughly, so that beginners have a solid conceptural and technical foundation, it cuts through the clutter that might slow down a beginner tackling a subject as vast as web design and a tool as robust as Dreamweaver. Dreamweaver 8 Design and Construction emphasizes learning by doing, with short, task-oriented chapters that demonstrate theory by presenting design solutions and explaining the principles that make them work. Plenty of screen shots, illustrations, and sample layouts accompany rapid prototyping techniques for site production.

Total E-Mail Marketing

2008-12-15T15:36:00.001+05:30

Total E-Mail Marketing

E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the authors successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their e-mail to the next level. Total e-Mail Marketing 2e draws on expertise and latest examples from leading European practitioners to detail practical tips to improve campaign results. Packed with brand new case studies and checklists to get you started or improve on past campaigns, the book covers all aspects of e-mail marketing, including:

* Planning effective, integrated e-mail campaigns and e-newsletters
* How to rapidly build a quality house list and select the best tools to manage it
* Ethical and legal constraints in a fast-moving sector
* Design and write HTML and text format e-mails for maximum response
* Getting through the SPAM filters to maximize deliverability
* Targeting, personalizing, measuring and improving e-mail campaigns
* Integrating emerging technologies like blogs, RSS and mobile messaging
* Practical dos and donts
A vital supplement to the authors book e-Marketing eXcellence, also in its 2nd editon and co-written with PR Smith, this text is relevant to all marketers specializing in e-marketing or not as it offers an integrated campaign perspective and shows how to maximize integrated e-marketing results.

* Completely updated edition of the bestselling e-mail marketing handbook.
* Brand new examples reflect the latest best practice in this fast-moving area.
* Tried-and-tested structure offers an integrated campaign perspective, crucial for all marketers wanting to maximize the benefits of e-mail.

Search Engine Optimization Made Easy

2008-12-15T15:34:00.000+05:30

Search Engine Optimization Made Easy:

Search Engine Optimization, is sorely misunderstood for the most part by Internet Marketers. They think this is stuff for 'geeks only', but in reality, you should really LOVE these 3 words. You see, a properly optimized website, is like a magnet to search engines and attracts website visitors the same way moths are attracted to a light bulb on a dark night, and this sort of traffic that you get from the Search Engines is called "Organic Search Engine Traffic".

Organic Search Engine Traffic is simply put, "Type-In Traffic". People arrive at your website because they typed in a keyword or a phrase that is relevant to your website, and because your site had proper optimization, your site shows up in the first few positions of the search results and gets the click-thru from the searcher.

Beginning PHP and MySQL E Commerce 2nd Edition

2008-12-15T15:31:00.001+05:30

Beginning PHP and MySQL E Commerce 2nd Edition

Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition covers every step of the design and building process involved in creating powerful, extendable e–commerce web sites. Based around a real–world example involving a web site selling t–shirts, you’ll learn how to create and manage a product catalog, build and integrate a shopping cart, and process customer accounts and PayPal/credit card transactions.

With the e–commerce framework in place, authors Emilian Balanescu and Cristian Darie show you how to integrate advanced features sure to set your web site apart from the competition. You’ll learn how to expand your catalog using Amazon Web Services, optimize the web site for the search engines, and take advantage of Ajax to build an even more user–friendly shopping cart.

Other highlights:
The authors show you how to build a complex, extendable e–commerce web site using sound development practices.
This second edition has been updated to take advantage of a more flexible templating system, and new chapters cover Ajax integration and search engine optimization.
The text goes beyond basic product and customer management, showing you how to integrate product reviews, process payments using both credit cards and PayPal, and expand your web site catalog using third–party services such as Amazons affiliate program.

What you’ll learn
Build an extensible e–commerce web site using sound development techniques.
Increase sales through proven techniques such as cross–selling, upselling, and enhancing customer service offerings.
Expand your product and service offerings by integrating with reseller programs such as Amazon Affiliates via XML web services.
Take advantage of search engine optimization techniques to make your web site more easy to find.

Who is this book for?

This book was written for individuals seeking to build e–commerce web sites using the PHP language and MySQL database.

HTML Complete Course

2008-12-15T15:29:00.001+05:30

HTML Complete Course

This text shows you how to master the ins and outs of HTML while working on a single project. With 100 step-by-step tutorials, this guide will walk you through building a slick, fully functional Web site from start to finish, using HTML and JavaScript.

"Complete Course" shows you how to master the ins and outs of HTML, the language of the Web, while working on a single project. Fifteen sessions and nearly 100 step-by-step tutorials, accompanied by vivid color images and screen shots, walk you through building a slick, fully functional Web site from start to finish, using HTML and JavaScript. After completing the course, you’ll have an impressive portfolio piece, a professional-looking Web site you can adapt to meet your needs, and a thorough understanding of HTML fundamentals. All of the files used to build the Web site conform to XHTML and CSS standards.

This book is for you if you are interested in designing your own Web site but don’t want to purchase expensive specialized software. This book is for you if you are interested in “what’s under the hood”—understanding how a Web page is built and what goes into creating a Web site. The sessions offered in this course were designed with you in mind.

TABLE OF CONTENT:
Part 1 - Course Setup
Part 2 - Getting Started
Part 3 - Working with Graphics
Part 4 - Adding Graphics and Images to Pages
Part 5 - Organizing the Site
Part 6 - Visually Enhancing Your Site
Part 7 - Using Advanced Features in Your Site
Part 8 - Showing Your Site to the World

501 Website Secrets

2008-12-15T15:27:00.001+05:30

501 Website Secrets

What kind of secrets are included in 501 Web Site Secrets? Well, there’s parts of a site you didn’t know existed. Or ways to use the site that you weren’t aware of. Or special commands that help you get even more out of the site than you could before. Cool stuff like that—and more.

That’s the nature of a secret—something that most users don’t know about, but would get a kick out of if they did. These are the kinds of things that will make you say to yourself, “That’s cool—I didn’t know you could do that!” And then you’ll want to go directly to the site to try the secret out for yourself. (Go ahead; it’s allowed.)

Of course, not all 501 secrets in this book will be new to you. If you’re Internetsavvy at all, you’ll probably know some of what I reveal in these pages. That’s okay; it only means that you’re on your toes. I’m sure, however, that you’ll find more than a few secrets you didn’t know, and that they’ll make this book a worthwhile read for you.

Using this book is as simple as turning to the chapter on a particular site, reading through the secrets, then trying them on your own. You don’t need any particular technical expertise to take advantage of these secrets, although some familiarity with the sites in question is helpful. There’s no fancy programming, no high-level coding, just a lot of common-sense information that you probably didn’t know before.

TABLE OF CONTENT:
Chapter 01 - Yahoo! Secrets
Chapter 02 - MSN Secrets
Chapter 03 - AOL.com Secrets
Chapter 04 - Excite Secrets
Chapter 05 - Lycos Secrets
Chapter 06 - Google Secrets
Chapter 07 - AllTheWeb Secrets
Chapter 08 - Ask Jeeves Secrets
Chapter 09 - AltaVista Secrets
Chapter 10 - HotBot Secrets
Chapter 11 - CNN.com Secrets
Chapter 12 - ESPN.com Secrets
Chapter 13 - CBS MarketWatch Secrets
Chapter 14 - Weather.com Secrets
Chapter 15 - Microsoft.com Secrets
Chapter 16 - eBay Secrets
Chapter 17 - Amazon.com Secrets
Chapter 18 - Napster 2.0 Secrets
Chapter 19 - Expedia Secrets
Chapter 20 - MapQuest Secrets

PHP and MySQL: Create - Modify - Reuse

2008-12-15T15:25:00.001+05:30

PHP and MySQL: Create - Modify - Reuse

Written by an experienced PHP expert who is in sync with the most common uses of PHP and MySQL, this tutorial presents basic code for twelve functional projects that exemplify the basic concepts and syntax of PHP and MySQL that are used to develop web-based applications.

As you walk through the detailed steps of each project, you'll learn the many aspects of design as well as how to properly secure your applications for real-world implementation. While some projects build upon previous projects, others stand alone. Whether you are looking for guidance in how to program different applications, seeking inspiration to write projects of your own, or planning to modify and reapply the featured projects, you can look forward to expanding your skill set with these projects.

What you will learn from this book

How to create a basic user registration system

How to expand on a user registration system to create a community forum with user privileges and threaded posts

How to create a mailing list with control address and digest mailings

How to build a custom search engine for your own site

How to write a personal calendar utility to keep yourself organized

How to create an AJAX-influenced file upload and directory viewer

How to create a file-based image gallery

How to write a categorized shopping cart

How to log site traffic and collect information about site visitors

How to build a news or blog system with comments and RSS feed

How to write and run management scripts

How to deal with security issues

Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings

2008-12-15T15:23:00.000+05:30

Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings

The information in this very specific book can help you increase the effectiveness of your Web efforts and gain better visibility among the Web search results on Google and other search engines. David Viney shares his expertise in Search Engine Optimization (SEO) in helpful detail. Have you wondered if you need professional input in this area? Read here to find out how expert guidance, copywriting, site design and Web master services can supplement your efforts, and boost your visibility and sales. Viney explains how to assess your current results. He tells you how to make sure your Web page appears among search results in productive positions, but he doesn’t overpromise about what you can accomplish. Much of his information is quite detailed and technical, but relatively accessible and applicable. However, it is somewhat vulnerable to becoming outdated, in places, if Google alters its current parameters. getAbstract expects future editions to handle that little problem quite nicely.

ASP.NET 2.0 Website Programming (with source code)

2008-12-15T15:21:00.001+05:30

ASP.NET 2.0 Website Programming (with source code)

Let me state up front that this isn't a book for completely novice programmers, or for experienced developers that have never touched ASP.NET and the .NET Framework in general. This book teaches how to write a real-world web site from scratch to deployment, and as such it can't explain every single detail of the technology, but must concentrate on designing and writing actual solutions. To comfortably read this book, you should already have had some experience with ASP.NET 1.x, even if not advanced solutions. You're not required to know ASP.NET 2.0, as each chapter will introduce the new controls and features that you'll use in that chapter, providing enough background information to implement the solution.

This book aimed at describing, designing, and implementing a site much like the ones you’re probably working on or will be soon, while taking the opportunity to introduce and explain many of the new features that the new great ASP.NET 2.0 framework offers. Difficult problems are addressed head-on so you'll be ready for most of the problems you’ll typically face when writing a modern website, and have one or more solutions ready for them.

Unlike many other ASP.NET books that show examples for individual pages or features, the example in this book is an integrated end-to-end site (written in C#). The entire book and site has been written specifically for ASP.NET 2.0, to use the ASP.NET 2.0 features wherever they make sense. The end-result is a website which features a layout with user-selectable themes, a membership system, a content management system for publishing and syndicating articles and photos, polls, mailing lists, forums, an e-commerce store with support for real-time credit card processing, homepage personalization, and localization.

This book is basically a large case study that starts from the foundation and works its way through to completion with a series of designs and solutions for each incremental step along the way. What sets the Problem-Design-Solution series apart from other Wrox series is the structure of the book and the start-to-finish approach to one completed project. Not only does this book cover the new features of ASP.NET 2.0, it also demonstrates how to integrate all of them together, for the development of a single full-featured site. All the design options are explained and discussed (including the database design, the data access and business logic components design, and the overall site architecture); at the end of the book you will have learned many of the best practices for web development, based on a solid, scalable, and extensible architecture.

TABLE OF CONTENT:
Chapter 01 - Introducing the Project: TheBeerHouse
Chapter 02 - Developing the Site Design
Chapter 03 - Planning an Architecture
Chapter 04 - Membership and User Profiling
Chapter 05 - News and Article Management
Chapter 06 - Opinion Polls
Chapter 07 - Newsletters
Chapter 08 - Forums
Chapter 09 - E-Commerce Store
Chapter 10 - Personalization and Web Parts
Chapter 11 - Localizing the Site
Chapter 12 - Deploying the Site

Joomla Cash

2008-12-15T15:20:00.002+05:30

Joomla Cash

This book for business people with a medium level of technical skill is a fast and easy-to-read primer on how to implement a cash-generating! website, taking the reader from the inception of an idea to a fully working cash-generating website built on Joomla!. Joomla! is an award-winning freely available open-source Content Management System (CMS) that helps you build websites and other powerful online applications. Joomla! is used all over the world to power everything from simple, personal homepages to complex corporate web applications and includes features such as page caching to improve performance, RSS feeds, printable versions of pages, news flashes, blogs, polls, searching, and internationalization. The emphasis of this book is on Using Joomla! for e-commerce; it gives the reader a valuable knowledge base on search-engine ranking, website layout and design, shopping cart setup using VirtueMart, marketing the website, affiliate marketing with the iDevAffiliate system, and more.

Building Research Tools with Google For Dummies

2008-12-15T15:08:00.001+05:30

Building Research Tools with Google For Dummies:

Google—a funny name for a fabulous tool. You’ve already used it to look up all sorts of information on the Web almost instantly. Now what if you could use its amazing abilities to turbo-charge your research on a grand scale?

Building Research Tools With Google For Dummies can help you do just that. In plain English, it shows you easy ways to:
Ask Google exactly what you want to know
Determine whether what you need can actually be found through Google, and where to look if the answer is “no”
Improve your research results
Present your findings in a way that makes sense

PHP Web 2.0 Mashup Projects

2008-12-15T15:03:00.001+05:30

PHP Web 2.0 Mashup Projects

This practical tutorial has detailed, carefully explained case studies using PHP to build new, effective mashup applications, which combine data from multiple external online sources into an integrated Web 2.0 experience. If you are confident with PHP programming and interested in mashing things up, this book is for you! All you need to know about formats, protocols, web services, and web APIs is covered as you learn to write PHP code to remotely consume services like Google Maps, Flickr, Amazon, YouTube, MSN Search, Yahoo!, Last.fm, the Internet UPC Database, and even the California Highway Patrol Traffic data! The 5 real-world PHP projects each start with an overview of technologies and protocols needed and then dive into the tools used and details of creating the project, and you can download each project’s source code. You will learn how these technologies work with each other and how to use this information, together with your imagination, to build your own cutting-edge websites.

101 Ways to Promote Your Web Site

2008-12-15T15:01:00.001+05:30

101 Ways to Promote Your Web Site:

But how can you get more visitors to your Web site? In 101 Ways to Promote Your Web Site, recognized Internet marketing expert Susan Sweeney tells you how. This combination book/Web site is a comprehensive, hands-on, step-by-step guide for increasing Web site traffic by using hundreds of proven tips, tools and techniques. You can read it this weekend and start implementing your online marketing strategy on Monday.

This freshly updated 7th Edition has sold over 77,000 copies, has been translated into German and Spanish and includes new chapters covering the latest developments in Web site promotion - Blogs, wikis, social bookmarking, podcasting, interactive mapping, RSS, consumer generated media and mobile marketing are just a few of the topics covered in this new book.

How to Do Everything with Google Tools

2008-12-15T14:59:00.001+05:30

How to Do Everything with Google Tools

Get the most out of Google products and services with help from this easy-to-use guide. How to Do Everything with Google Tools shows you that Google is so much more than a search engine, offering other features such as shopping, mapping, blogging, advertising, and much more. You’ll also learn to use the email, communication, document, and spreadsheet tools that make up Google Apps. This book shows you how to maximize the Google tools that can make your work more efficient, your business more profitable, and your online experience more fun.

Website Creation with CSS, XHTML, and JavaScript

2008-12-15T14:57:00.001+05:30

Website Creation with CSS, XHTML, and JavaScript

This book covers the entire process of building a website. This process involves much more than just technical knowledge, and this book provides you with all the information you’ll need to understand the concepts behind designing and developing for the Web, as well as the best means to deliver professional, best-practice-based results.

There is far more to building a successful website than knowing a little Hypertext Markup Language (HTML). The process starts long before any coding takes place, and this book introduces you to the agile development process, explaining why this method makes so much sense for web projects and how best to implement it. Planning is vital, so you’ll also learn how to use techniques such as brainstorming, wireframes, mockups, and prototypes to get your project off to the best possible start and help ensure smooth progress as it develops.

An understanding of correct, semantic markup is essential to any web professional, so this book explains how XHTML should be used to structure content so that the markup adheres to current web standards. You’ll learn about the wide range of HTML elements available to you, and you’ll learn how and when to use them through building example web pages.

HTML, XHTML & CSS For Dummies

2008-12-15T14:46:00.001+05:30

HTML, XHTML & CSS For Dummies:

You don’t have to be a master programmer to build great Web pages! This book shows you what HTML is about and how to use XHTML to format great-looking pages. Then you’ll see how CSS helps you manipulate colors, fonts, and more. You can even add scripting languages and build interactive pages — here’s how!
Discover how to:
Plan your Web site to prevent problems
Use the proper syntax for HTML and XHTML
Build a company Web site
Upload and publish Web pages
Integrate scripts with XHTML
Test and debug your Web pages

Web Marketing For Dummies

2008-12-15T14:44:00.001+05:30

Web Marketing For Dummies:

This book charts a practical course of action to put your business Web site to work, adding profits to your bottom line. Whether you’re just beginning to develop an online presence or you’ve been online for years and are anxious to build traffic, this book will help you drive prospects to your site and convert them into customers.

Web Marketing For Dummies leverages your offline knowledge of marketing into mastery of the Web. Because I’ve written this for owners of small businesses, where cash is king, I suggest dozens of free to low-cost guerrilla marketing ideas that you can try online.

There is no simple formula that says shoe companies should use this Web marketing method and architects should use that one. I urge you to keep a picture of your customers or clients in mind as you read this book. If you always ask yourself whether a particular method would appeal to your target market, you’ll make the right decisions. Answer your customers’ question, “What’s in it for me?” and your Web marketing plan will work magic for you.

This book is intended for business people, not techies. Where there is technical information, I suggest you share that tip with your Web developer. Let him or her worry about Apache Mod Rewrites for search-engine-friendly URLs. You worry about your business.

TABLE OF CONTENT:
Chapter 01 - Taking Your Marketing to the Web
Chapter 02 - Planning for Web Marketing
Chapter 03 - Taking the First Steps to Your Online Presence
Chapter 04 - Producing a Successful Business Web Site
Chapter 05 - Creating a Marketing-Effective Storefront
Chapter 06 - Pulling Repeat Visitors with Onsite Marketing Techniques
Chapter 07 - Marketing with Online Buzz
Chapter 08 - The Art of E-Mail Marketing
Chapter 09 - Staying Ahead of the Online Marketing Wave
Chapter 10 - Mastering the Secrets of Search Engines
Chapter 11 - Marketing with Pay Per Click Ads
Chapter 12 - Marketing with Paid Online Advertising
Chapter 13 - Capturing Customers with New Technology
Chapter 14 - Improving Results with Web Analytics
Chapter 15 - Staying Out of Legal Trouble
Chapter 16 - The Keys to Maintaining Your Web Presence
Chapter 17 - Ten Free Ways to Market Your Web Site
Chapter 18 - Ten Most Common Mistakes of Web Marketing
Chapter 19 - Ten Tips for Tired Sites

Building Facebook Applications For Dummies

2008-12-15T14:41:00.002+05:30

Building Facebook Applications For Dummies:

There’s no doubt about it — Facebook is cool. Along with users who want to interact with friends, businesses are using Facebook as a marketing and networking tool. And if you’re a Web developer, you probably know there’s a demand for Facebook applications. If you have some basic knowledge of Web client technology, such as HTML, JavaScript, or CSS, and know how to use a Web programming language, Building Facebook Applications For Dummies is just what you need to start building apps for Facebook.

This friendly guide helps you create applications to reach Facebook’s huge audience, so you can enlarge your list of friends, introduce people to your product or service, or network with other business professionals. You’ll find out how to:
Work with the Facebook API
Build applications that take advantage of Facebook’s News Feed and Wall
Migrate existing Web applications to Facebook
Create mobile apps for Facebook
Use Facebook’s markup and query languages
Get your app noticed by Facebook users

A handy companion Web site includes code samples, starter applications, and other useful information about building Facebook apps. Whether you want to create applications for business purposes or just for fun, Building Facebook Applications For Dummies is the fun and easy way to get started.

The Complete Guide to Google Website Optimization

2008-12-15T14:21:00.003+05:30

The Complete Guide to Google Website Optimization:

Always Be Testing: The Complete Guide to Google Website Optimization
Sybex (August 11, 2008) | PDF | 336 pages | English | ISBN: 0470290633 | 8.23mb

Always Be Testing: The Complete Guide to Google Website Optimizer/by Bryan Eisenberg (Author), John Quarto-vonTivadar (Author).Stop guessing, start testing, and enjoy greater success with your website.
If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer.

Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you:
* Develop a testing framework to meet your goals and objectives
* Improve your website and move more of your customers to action
* Select and categorize your products and services with a customer-centric view
* Optimize your landing pages and create copy that sells
* Choose the best test for a given application
* Reap the fullest benefits from your testing experience
* Increase conversions with over 250 testing ideas
* Save $25 on Google AdWords with coupon included in the book
Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.

Ebook on Blog Marketing

2008-12-13T20:14:00.000+05:30

WHAT BLOGS CAN DO:

An open and honest public blog, written by an authoritative voice from within your company, allows your business to create a different type of experience between you and your customers: it allows you to create legitimate conversations that simply weren’t possible before online logging.
Blogging means your company will no Blogging Basics 5 longer need to depend on expensive focus groups, feedback forms, e-mail, and other time-consuming and tedious methods used for gaining feedback.
If you want to know why your latest product isn’t selling, you can ask your customers on your blog; they’ll tell you the truth. If an executive was recently fired for a corporate scandal, you can tackle the issue on your blog in an open manner. Such honesty makes an impression with your customers, which will be more real than almost any media article on the subject. Even more important is that any person who reads your blog is doing so by choice—he or she came to your blog to see what you have to say. Blogs are just about the only marketing tool for which this holds true.
One of the biggest mistakes companies make is looking at blogs as just another way to get out the same old marketing message.
Nobody wants to read that kind of thing on a blog. Blogging is really about three things:
• Information Telling your customers what you’re doing and finding out what they are thinking.
• Relationships Building a solid base of positive experiences with your customers that changes them from plain-old consumers to evangelists for your company and products.
• Knowledge management Having the vast stores of knowledge within your company available to the right people at the right time. Without blogs, company messages can get so filtered by public relations or the media that CEOs and other senior management have decided to talk directly with customers—whether it be in the company’s stores, on the company’s airplanes, or at special events 6 Blog Marketing set up specifically for communicating with customers. The value of direct customer feedback is obvious, and blogs provide that on a global scale.
Blogs are effectively a form of free advertising that your customers are begging for. Blogs are easy to track, provide a means to generate and measure buzz, and allow you to create positive experiences, and ultimately customer evangelists, simply by being real.
You can also use blogging for exciting internal purposes—to help employees generate and try out new ideas, involve and empower employees, and improve your ability to communicate internally. Whether you’re a global Fortune 100 company or a mom-n-pop plumbing supply retailer, internal blogs can help you stay organized and external blogs can change the way people relate to your business.

BLOGS WILL CHANGE YOUR BUSINESS—WHETHER YOU LIKE IT OR NOT:

One of the biggest challenges facing your company is that, like it or not, your competitors are or will be using blogs. Not only that, but by scouring the blogosphere they can get all kinds of competitive intelligence on what you’re doing, what your customers think about you and your products, and where your company and the industry are going. Of course, all the same tools could be yours as well.
The question for you, then, isn’t should you get into blogs, but how will you get into blogs and how will you leverage them to maximize their return to your business? Blog Marketing helps you decide how to develop a blogging strategy, how to launch your blog, and how to participate not only in your own blog but in the overall culture of blogging.

eBay Essential Training(VIDEO)

2008-11-17T10:38:00.000+05:30

eBay Essential Training:

Bay Essential Training
with: Mark Abdelnour
Running Time: 7.5 hours
With nearly 170 million members worldwide and close to a million people in the U.S. alone who report it as their primary or secondary source of income, eBay is a powerful resource. Gaining an advantage over competitors is key to the success of buyers and sellers, and eBay Essential Training offers tools to build this advantage. Mark Abdelnour shares invaluable insider tips on everything from understanding the eBay interface and bidding structure to searching for items to setting up individual auctions or a full-fledged eBay store. eBay Essential Training also teaches users how to best present items for sale, including how to prepare effective photos and descriptions, and provides an overview of fees, shipping methods, and pricing. In addition, the training offers advice on how to avoid scams and untrustworthy eBayers.

Building an Online Shopping Cart(VIDEO)

2008-11-17T10:32:00.000+05:30

Building an Online Shopping Cart

Lawrence Cramer helps give business owners the tools to harness this market effectively. Using an in-depth case study and other varied examples, Lawrence demonstrates how to seamlessly create and incorporate a shopping cart and back end to support online customers. Building an Online Shopping Cart covers everything from the general concepts of e-commerce to the nitty-gritty of setting up and customizing credit card and order processing features. The training also covers security, customer privacy, building a store, and developing and integrating customer service and policies.

MySQL 4th Edition

2008-10-23T16:40:00.001+05:30

MySQL 4th Edition

The unexpected pleasure of reading books about databases is that they are often written by authors with highly organized minds. Paul DuBois and his editors at New Riders have assembled MySQL with a clarity and lucidity that inspires confidence in the subject matter: a (nearly) freely redistributable SQL-interpreting database client/server primarily geared for Unix systems but maintained for Windows platforms as well.

Pay Per Click Search Engine Marketing For Dummies

2008-10-23T16:38:00.002+05:30

Pay Per Click Search Engine Marketing For Dummies

Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Building Websites with Joomla 1.5

2008-10-23T16:32:00.002+05:30

Building Websites with Joomla 1.5

Joomla is targeting the novice website designer and programmer. By some definitions, a designer need not be concerned with the messy details of actually making webpages. However, Joomla is easy enough to pick up that a designer might well be tempted to indulge in actual page design and generation.

It does aim at websites where the intent is for users to have a persistent login. To this ends, Joomla offers a separation of functions, for the user and for the administrator [you presumably]. As the book demonstrates, it’s pretty easy for you to create user accounts. The specialisation for content management is shown when there is the concept of groups of users. Joomla offers Registered, Author, Editor and Publisher. With subsidiary groups of Manager, Administrator and Super Admin. The administrative tasks are done within a simple GUI that frees you from memorising arcane command lines.

Joomla A Users Guide

2008-10-23T16:30:00.003+05:30

Joomla A Users Guide

The First Easy-to-Use Guide to Joomla!-The World’s #1 Open Source Content Management System

If you want to build sophisticated websites that can be easily edited and updated, you need to master Joomla!-the world’s #1 open source content management system. Now there’s an easy-to-read, easy-to-use guide to Joomla! for every site manager, administrator, and developer. Leading Joomla! consultant Barrie North covers all you need to get results: installation, administration, site organization, template development, content updates, and a whole lot more. You’ll find never-before-published tips, tricks, and troubleshooting solutions, as well as three start-to-finish case studies.

New to Joomla? No problem! This book starts with the simplest design and system concepts, and builds your expertise step-by-step. You’ll rapidly master Joomla!’s power, even if you have no content management, scripting, or CSS expertise. Experienced with Joomla!? You’ll turn to this book constantly for its authoritative, plain-English, example-rich Joomla! 1.0 and 1.5 reference content.

Web Marketing For Dummies

2008-10-23T16:05:00.002+05:30

Web Marketing For Dummies

This book charts a practical course of action to put your business Web site to work, adding profits to your bottom line. Whether you’re just beginning to develop an online presence or you’ve been online for years and are anxious to build traffic, this book will help you drive prospects to your site and convert them into customers.

How to Make Real Money in Second Life

2008-09-30T17:27:00.004+05:30

How to Make Real Money in Second Life:

With a population in the millions and a monthly growth rate of 20 percent, Second Life® is a virtual 3-D world bursting with opportunities in areas like real estate, legal practice, and marketing, corporate connections, and people just like you. This all-in-one guide will show you, step by step, how to use Second Life as an alternative marketplace. Learn how to:

-Create a cool avatar and connect with residents
-Adapt your business for the virtual environment
-Play for profit–and bring your dreams to life

200 Master Resell Rights Products Pack

2008-07-10T17:46:00.000+05:30

200 Master Resell Rights Products Pack:

Building Web Sites All-in-One Desk Reference For Dummies

2008-05-15T19:33:00.000+05:30

Building Web Sites All-in-One Desk Reference For Dummies

From idea to online, your key to great-looking Web sites Your one-stop guide to building a user-friendly site with professional flair Whether you're building a site to keep in touch with others, sell products, or promote a cause, you want to make sure yours stands out in the crowd. This handy reference shows you how to design an accessible site, create graphics and navigation menus, build forms, insert sound and video, and keep your visitors coming back for more. Discover how to:
- Plan, maintain, and promote a Web site
- Design with users in mind
- Work with HTML and CSS
- Optimize graphic elements for the Web
- Build your site with e-commerce functionality

Building Your eBay Traffic the Smart Way

2008-05-15T17:27:00.000+05:30

Building Your eBay Traffic the Smart Way

If you think making money on eBay was easy before—just wait till you try this!

What if you could double your eBay sales with one mouse click? Sound impossible? Welcome to the next big development in the world of online auctions: datafeeds.
Using a datafeed to export your eBay auction listings, your items will now surface in shopping-focused searches performed by engines like Yahoo! Shopping, Amazon, and Google’s new Froogle service.
Instead of a general search, which finds thousands of Web pages that merely mention an item, sites like Froogle and Yahoo! Shopping return a list of online retailers who actually sell the product. Would you like to be on those lists?
Building Your eBay Traffic the Smart Way gives you dozens of new strategies for reaching people whose only goal is to buy. With auction management software or a service, your eBay business information is kept in a database that can feed information to other e-commerce systems—like Froogle, Yahoo! Shopping, Amazon, and other product search engines.
Which means that your product is now available not only to eBay buyers but also to a whole new universe of online shoppers!
Building Your eBay Traffic the Smart Way also unlocks the incredible power of cross-selling (linking from one auction to another), targeted advertising, pro-quality photography, eBay stores, online malls, and much more!

Blog Design Solutions - Friends of ED

2008-05-07T16:08:00.000+05:30

Blog Design Solutions - Friends of ED:

Blogging has moved rapidly from being a craze to become a core feature of the Internet–from individuals sharing their thoughts with the world via online diaries, through fans talking about their favorite sports teams or music, right up to serious business minds discussing industry futures.

And that includes you, right? If you haven't got a blog already, you want to start one, and want to find out how. If you have already got one, you want to know how to customize it, and make it look cooler than everybody else's. In either case, this is the ideal book for you.

In this book, a team of renowned web designers take you through the ins and outs of putting together great blogs. They waste no time harking on about the philosophy of blogs, or the community behind them. Instead, they get straight to the practical details, showing how to set up a basic blog in some of the world's most popular blogging engines — Movable Type, ExpressionEngine, WordPress, and Textpattern. With your blog set up, they then show you how to build great looking, usable layouts for your blog. The last chapter even shows you how to build your very own PHP/MySQL-based blog engine!

EBook on Blogging with the New Google Blogger

2008-05-02T19:13:00.000+05:30

Blogging with the New Google Blogger:

Blogging with the New Google Blogger is a digital short cut that covers Google’s newest version of Blogger, their free software for creating a website from which to post thoughts, interact with people, and more. This short cut serves as an introduction to the world of blogging and to the Blogger application, as well as a guide to the new version of Blogger. Readers will learn how the new version of Blogger differs from the original version and how to create a Blogger blog. Advanced users will appreciate the information on customizing blog templates, using HTML, hosting their own Blogger blog, syndicating their blogs with RSS and Atom feeds, and making money with blog advertising.
Table of Contents

Welcome to the Blogosphere

A general discussion on blogs–what they are, how they work, and why people blog

Welcome to the Blogosphere
Introducing the New Version of Blogger
Launching Your First Blog
Customizing Your Blog
Creating New Blog Posts
Managing Your Blog
Syndicating Your Blog
How Popular Is Your Blog?
Advanced Customization: Editing Your Blogger Template with HTML and CSS
Making Money from Your Blog
Hosting Your Own BlogOr Not

Ebook on Google Blogger Essential Training

2008-05-02T18:59:00.000+05:30

Google Blogger Essential Training:

Blogger Essential Training with Molly E. Holzschlag is a movie-based workshop for audiences new to blogging and to the newly revamped Blogger weblog service, a free service from Google. Begin by learning what blogs are and the various ways they can be used. You’ll quickly get into setting up your weblog, adding specialty features such as comment systems and news-feeds, working with and customizing templates, and even creating team blogs and audio blogs. The included exercise files, articles, and resources enhance the title, allowing you to follow along with the movies and learn at your own pace.

Ebook on Secrets of Videoblogging

2008-04-10T19:50:00.000+05:30

Secrets of Videoblogging:

Here the perfect introduction to the art of the videoblog, or vlog,
whatever your subject. Filled with both technical and creative tips, this fun, fast, full-color guide provides everything you need to get started vlogging. Youâ€™ll learn:

How to find and keep track of your favorite videoblogs
How to create your own vlog under Windows or Mac OS X
Where to find free vlog-hosting services
Tips on lighting, shooting, sound, and video compression for vlogs
Where to download free, legal music for your vlog
How to build an audience with RSS feeds
And many more insider secrets

Ebook on Total E-Mail Marketing

2008-04-10T19:43:00.000+05:30

Total E-Mail Marketing:

Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers much more than simply guidelines on e-mail creative. It explains how to plan and execute e-mail campaigns which integrate with other online and offline communications.

The author draws on expertise and examples from leading European practitioners to detail practical tips to improve campaign results. Packed with case studies from UK companies and checklists to get you started or improve on past campaigns, the book covers the following topics:

* Planning effective, integrated e-mail campaigns
* How to rapidly build a quality house list
* Sourcing opt-in B2C and B2B lists
* Ethical and legal constraints
* Tools for managing inbound and outbound e-mail
* Designing HTML and text format e-mails for maximum response
* Writing engaging copy
* Key issues in planning e-newsletters
* Measuring and improving e-mail campaigns

Highly structured and designed for maximum accessibility, the book incorporates ‘E-mail Marketing Insights’ boxes which highlight critical factors for success; ‘E-Mail Marketing Excellence’ boxes giving real-world examples of best practice and ‘Campaign Checklists’ to help
you devise and check campaign plans.

Ebook on Teach Yourself Ecommerce

2008-04-10T19:42:00.000+05:30

Teach Yourself Ecommerce:

The friendly, tutorial style of Sams Teach Yourself E-Commerce Programming with ASP in 21 Days empowers you to create your own online stores quickly and easily. Using online-proven methods, Stephen Walther, an expert e-commerce developer, provides you with an understanding of online commerce applications, then guides you through the use of VBScript and ASP’s built-in objects, enabling you to create your own dynamic, database-driven e-commerce solutions. This book does not stop at just creating the online store. The author teaches you to create order tracking systems, manage advertising, create store reports, personalize the shopping experience and much more.

Ebook on 52 Simple ways to manage your money

2007-12-14T20:55:00.000+05:30

Take the fear out of managing your money!

Finally, a book that reveals easy-to-use methods for evalutating and controlling your finances! Make financial control painless. Through a better understanding of your feelings and attitudes toward money, you can gain financial freedom. Learn how your feelings about money can prevent you from reaching your goals.

Each two-part chapter describes an investment or common financial problem. After providing tips and techniques for success, the book invites you to explore whatever is preventing you from moving ahead.

Chapters include tips on how to raise your consciousness about money, goal setting and budgeting, and guidance when selecting a financial advisor or buying life insurance. 52 Simple Ways to Manage Your Money is a practical, systematic workbook that motivates readers to take steps necessary to ensure a sound financial future.

EBook on Fire Your Stock Analyst Analyzing Stocks On Your Own

2007-12-14T20:33:00.000+05:30

“Pick your own stocks¿and outperform the experts! San Francisco Chronicle investment columnist Harry Domash has crafted a start-to-finish approach to stock selection that draws on winning techniques from the world’s best money managers, uses readily available information, and is easy to learn if you’re willing to invest the time. Whether you’re a growth or value style investor, this book will show you exactly how to identify the best stocks for your portfolio. You’ll learn to assess everything that affects a company’s stock price¿profitability, underlying financial strength, competitive position, industry, business plans, management competence, upside/downside potential, and more. Like no other book, Fire Your Stock Analyst! cuts to the chase, capturing the essence of today’s most successful stock-picking strategies. It’s all you need to liberate yourself from the “”experts”" and become a more successful investor.

Ebook on The Intelligent Investor – Collins

2007-12-14T20:26:00.000+05:30

The classic bestseller by Benjamin Graham, perhaps the greatest investment advisor of the 20th century, The Intelligent Investor has taught and inspired hundreds of thousands of people worldwide. Since its original publication in 1949, Benjamin Graham’s book has remained the most respected guide to investing, due to his timeless philosophy of “value investing,” which helps protect investors against the areas of possible substantial error and teaches them to develop long-term strategies with which they will be comfortable down the road.
Over the years, market developments have borne out the wisdom of Benjamin Graham’s basic policies. Here he takes account of both the defensive and the enterprising investor, outlining the principles of stock selection for each, and stressing the advantages of a simple portfolio policy. Among the book’s special features are the use of numerous comparisons of pairs of common stocks to bring out their elements of strength and weakness and the construction of investment portfolios designed to meet specific requirements of quality and price attractiveness.

EBook on Pick Stocks Like Warren Buffett - J.K. Lasser

2007-12-14T20:25:00.000+05:30

The most trusted name in tax!

April 15th comes once a year. But the new tax laws will change the way we save and plan our financial affairs all year-round. That’s why J.K. Lasser provides a comprehensive library of smart financial planning and investing advice for all your needs-for tax season and beyond. J.K. Lasser’s(TM) Your Income Tax 2002 and J.K. Lasser’s(TM) Year-Round Tax Strategies 2002 give early planners a head start on understanding the new tax regulations and preparing for filing the return on April 15th. And Lasser’s personal finance guides help you make the most of your money from every angle. Consider it total care for your wealth and financial well-being, 365 days a year.

Ebook on Ordinary People Extraordinary Wealth

2007-12-14T19:46:00.000+05:30

Several years ago, after helpful nudges from Oprah and Rush Limbaugh, Thomas Stanley and William Danko found themselves sitting atop the best-seller charts with The Millionaire Next Door: The Surprising Secrets of America’s Wealthy (1996), in which they profiled the surprisingly frugal lifestyles and spending habits of America’s “hidden” millionaires. Now Edelman hopes to garner the same attention with this survey of 5,000 of his clients who are “predominately middle-class” but successful investors. Edelman, a financial planner and popular talk-show host, is already the author of The New Rules of Money: 88 Strategies for Financial Success Today (1998) and The Truth about Money: “Because Money Doesn’t Come with Instructions” (1996). He uncovers eight basic “secrets” that, in several cases, run counter to prevailing financial wisdom. Don’t pay down your mortgage! Don’t diversify your retirement plan contributions! After explaining each strategy, Edelman lets his survey respondents speak “in their own words.” David Rouse –This text refers to an out of print or unavailable edition of this title.

Ebook on Investing Online for Dummies 5th Edition

2007-12-14T19:43:00.000+05:30

Investing Online for Dummies is an invaluable resource for those who want to take advantage of the timely nature of the Internet for online investing. Author Kathleen Sindell covers all the bases for the online investor including setting up stock screens, selecting mutual funds, fishing for IPOs, and online banking and trading. This book is loaded with links to investment resources on the Internet and also includes a CD-ROM with demos of various investment tools and popular shareware programs. Highly recommended for online investors.

Ebook on Stock investing for Dummies - Wiley

2007-12-14T19:41:00.000+05:30

The stock market has always been a centerpiece of the American financial scene. With a balanced portfolio that includes stocks you can make a relatively quick profit or save for retirement if you know what youre doing.Whether youre a beginner that wants to take a crash course on stock investing or youre already a stock investor who would like to review your current situation, Stock Investing For Dummies has valuable lessons to offer.

Stock Investing For Dummies will give you a realistic approach to making money in stocks. It offers the essence of sound, practical stock investing strategies and insights that have been market tested and proven from nearly a hundred years of stock market history. This book will help you succeed not only in up markets, but also in down markets. Easy-to-follow and reassuring, this guide will make you a better-informed investor through an exploration of:
What stocks are and why you should invest in them
How to create a successful stock portfolio
The best ways to invest: conservative, aggressive, long-term, short-term
Information gathering techniques you can use to research stocks before you invest in them
Investing for growth versus income
How to analyze industries, companies, and stocks
Minimizing the tax on your capital gains
Knowing when not to invest
How to choose the right broker

Bull markets and bear markets come and go, but the informed investor can keep making money no matter what. Packed with tips for building wealth and holding on to it, Stock Investing For Dummies will show you how to buy and sell with confidence in no time!

Ebook on Getting an Investing Game Plan: Creating It, Working It, Winning It

2007-12-14T19:33:00.000+05:30

A long-term game plan for investment success.
What matters most in achieving financial success is not how well one plays any single round of the investment game, but whether they have a well thought out and complete investing game plan. An investing game plan is a strategy designed to help investors fulfill both their short- and long-term financial goals. In a straightforward manner, Getting an Investing Game Plan explains why every investors needs a game plan for both wealth creation and wealth preservation, how to create one that suits their personal risk tolerance level, and maybe most importantly, how to stick to their plan despite market conditions.
Vern C. Hayden, CFP (Westport, CT), is a certified financial planner in private practice with more than thirty-two years of experience. He regularly appears as an expert on leading national news and financial television programs, and has also been a regular contributor to the financial press, including TheStreet.com, where he wrote more than 100 columns.
Maura Webber (Chicago, IL) is a freelance writer who regularly contributes for the Chicago Sun-Times and Bloomberg News. She has been a reporter for Bloomberg News, the Philadelphia Business Journal, and the Philadelphia Inquirer.

Ebook on Create Your Own Hedge Fund: Increase Profits and Reduce Risks with ETFs and Options

2007-12-14T19:31:00.000+05:30

Discover a practical trading strategy that combines options and ETFs.

Create Your Own Hedge Fund explains how exchange-traded funds can be used in conjunction with an options strategy to attain steady growth. Beginning with a tutorial on options and ETFs, the book goes on to describe both investment approaches in great detail providing you with a trading strategy that generates higher returns than buy-and-hold investing — and allows you to reduce risk by adopting a hedging strategy. Filled with in-depth insights and expert advice, this book is intended for you if you’re a sophisticated individual investor or a professional investor, trader, or other money manager looking to update your arsenal of investment tools.

Ebook on The Instant Sales Pro More Than 600 Tips And Techniques To Accelerate Your Sales Success - AMACOM

2007-12-14T19:05:00.000+05:30

For the sales professional with more energy than experience and more ambition than knowledge, the fast lane to success can be riddled with potholes. But the last thing these go-getters want to do is get bogged down with some huge book of sales techniques.The Instant Sales Pro offers instead a quick yet comprehensive guide to the basics of successful selling: prospecting, getting on the customer’s wavelength, dealing with objections, negotiation, closing the sale, and more. Readers will learn every step of the sales process, starting with sales letters and cold calls, as well as how to sell to different personalities, use technology, troubleshoot problems, and plan and manage a territory.

The Instant Sales Pro is designed for easy access, with all the information presented in short chapters and bullet points. There’s no complicated theory, no magic formula. There are just hundreds of great tips for turning any sales rep into a sales professional — instantly.

Harry Potter the deathly hallows

2007-07-30T18:04:00.002+05:30

Harry Potter the deathly hallows:

Real Version of Harry Potter and the deathly hallows.

SQL For Dummies, 6th Edition

2007-07-11T16:23:00.002+05:30

SQL For Dummies, 6th Edition

The purpose of this book is to help you build relational databases and get valuable information out of them by using SQL. SQL is the international standard language used around the world to create and maintain relational databases. This edition covers the latest version of the standard, SQL:2003, as augmented in 2005 with a thorough treatment of the use of XML with SQL.

This book doesn’t tell you how to design a database (I do that in Database Development For Dummies, also published by Wiley Publishing, Inc.). Here I assume that you or somebody else has already created a valid design. I then illustrate how you implement that design by using SQL. If you suspect that you don’t have a good database design, by all means, fix your design before you try to build the database. The earlier you detect and correct problems in a development project, the cheaper the corrections will be.

If you need to store or retrieve data from a DBMS, you can do a much better job with a working knowledge of SQL. You don’t need to be a programmer to use SQL, and you don’t need to know programming languages, such as Java, C, or BASIC. SQL’s syntax is like English.

If you are a programmer, you can incorporate SQL into your programs. SQL adds powerful data manipulation and retrieval capability to conventional languages. This book tells you what you need to know to use SQL’s rich assortment of tools and features inside your programs.

TABLE OF CONTENT:
Chapter 01 - Relational Database Fundamentals
Chapter 02 - SQL Fundamentals
Chapter 03 - The Components of SQL
Chapter 04 - Building and Maintaining a Simple Database Structure
Chapter 05 - Building a Multitable Relational Database
Chapter 06 - Manipulating Database Data
Chapter 07 - Specifying Values
Chapter 08 - Using Advanced SQL Value Expressions
Chapter 09 - Zeroing In on the Data You Want
Chapter 10 - Using Relational Operators
Chapter 11 - Delving Deep with Nested Queries
Chapter 12 - Recursive Queries
Chapter 13 - Providing Database Security
Chapter 14 - Protecting Data
Chapter 15 - Using SQL within Applications
Chapter 16 - Accessing Data with ODBC and JDBC
Chapter 17 - Operating on XML Data with SQL
Chapter 18 - Stepping through a Dataset with Cursors
Chapter 19 - Adding Procedural Capabilities with Persistent Stored Modules
Chapter 20 - Handling Errors
Chapter 21 - Ten Common Mistakes
Chapter 22 - Ten Retrieval Tips
Appendix A - SQL 2003 Reserved Words
Appendix B - Glossary

Lynda.com - Effective Email

2007-07-11T16:22:00.000+05:30

Lynda.com - Effective Email

Effective Email with Jeff Van West is a series of video-based tutorials that will teach you the most effective ways to use email for communication and productivity. We all know how annoying junk email can be, and Jeff will help ensure that your messages are never considered spam. Not only will you learn how to write effective emails, you'll also learn management techniques for some popular email applications such as Microsoft Outlook and Apple Mail. Jeff also shares techniques for creating HTML-based email newsletters, sending and receiving to and from multiple accounts, designing for PDA-based email, and organizing your inbox. Improve your email work habits, increase your email software knowledge, and keep your customers and colleagues happy

The Definitive Guide To MySQL 5, 3rd Edition

2007-07-11T16:20:00.002+05:30

The Definitive Guide To MySQL 5, 3rd Edition

This book provides a complete application- and example-oriented introduction to the database system MySQL. No previous knowledge of SQL or database design is assumed.

MySQL is on the verge of repeating in the database market the success achieved by Linux in the operating system sector. In combination with PHP or Perl, MySQL is increasingly used as the database system for web sites. (A favorite combination is Linux + Apache + MySQL + Perl or PHP. Such systems are called “LAMP systems” for short.) MySQL is not just for small web sites; it is used by large firms with huge amounts of data, such as Yahoo!, Slashdot, and NASA.

The introductory part of the book begins with an extensive introduction on installing MySQL, Apache, PHP, and Perl under Windows and Linux. We also consider the installation of components that are used in combination with MySQL. Building on this, our first example will show the basic use of MySQL and PHP.

The second part of the book introduces the most important administrative tools and user interfaces: mysql, mysqladmin, mysqldump; the programs MySQL Administrator, MySQL Query Browser; and finally phpMyAdmin. The latter program is particularly well suited for off-site administration using a web browser. A separate chapter shows how Micro$oft Office, Sun StarOffice, and OpenOffice can be used to access MySQL databases.

TABLE OF CONTENT:
Chapter 01 - What Is MySQL?
Chapter 02 - The Test Environment
Chapter 03 - Introductory Example (An Opinion Poll with PHP)
Chapter 04 - mysql,mysqladmin,and mysqldump
Chapter 05 - MySQL Administrator and MySQL Query Browser
Chapter 06 - phpMyAdmin
Chapter 07 - Micro$oft Office,OpenOffice/StarOffice
Chapter 08 - Database Design
Chapter 09 - An Introduction to SQL
Chapter 10 - SQL Recipes
Chapter 11 - Access Administration and Security
Chapter 12 - GIS Functions
Chapter 13 - Stored Procedures and Triggers
Chapter 14 - Administration and Server Configuration
Chapter 15 - PHP
Chapter 16 - Perl
Chapter 17 - Java (JDBC and Connector/J)
Chapter 18 - C
Chapter 19 - Visual Basic 6/VBA
Chapter 20 - Visual Basic .NET and C#
Chapter 21 - SQL Reference
Chapter 22 - MySQL Tools and Options
Chapter 23 - API Reference
Appendix A - Glossary
Appendix B - The Files for this Book
Appendix C - Bibliography

The Database Hacker’s Handbook

2007-07-11T16:19:00.000+05:30

The Database Hacker’s Handbook

Why do we care about database security?

If money could be said to exist anywhere in a network, it exists on a database server. When we say that modern economies are reliant on computers, what we really mean is that modern economies are reliant on database systems. Databases are behind the systems that affect almost every aspect of our lives — our bank accounts, medical records, pensions, employment records, phone records, tax records, car registration details, supermarket purchases, our children's school grades — almost every piece of information of significance in our lives is stored in a modern relational database management system. Since this volume covers seven of the most popular relational database systems, chances are that your personal information is currently being stored in the very systems that are the subject of this book.

We (the authors of this volume) consider database security to be the single most important information security issue there is. If database systems — the systems we all implicitly trust to hold our most sensitive data — are not secure, the potential impact on our lives, and even on our broader society, could be devastating.

Why then do we want to publish a book that describes methods for attacking databases? Simply put, we want to put this information into the hands of database administrators, security professionals, and network auditors so that the people whose job it is to defend these systems understand more fully how others attack them. The people we are all defending against already fully understand how to attack databases and networks; their continued liberty depends on that fact. This volume is likely to teach them little they didn't already know. Contrary to what most software vendors would have you believe, finding security bugs isn't very hard. For every bug that an independent researcher reports to a vendor, there are likely to be several bugs that are known to people who don't inform the vendor.

We believe that the best way to defend your network — and your databases — against these unknown bugs is to understand in detail the mechanics of the bugs we know about and attempt to create configurations that thwart whole classes of bugs, rather than simply patching and hoping that no one attacks you with a 0-day exploit.

TABLE OF CONTENT:
Chapter 01 - Why Care About Database Security?
Chapter 02 - The Oracle Architecture
Chapter 03 - Attacking Oracle
Chapter 04 - Oracle: Moving Further into the Network
Chapter 05 - Securing Oracle
Chapter 06 - IBM DB2 Universal Database
Chapter 07 - DB2: Discovery, Attack, and Defense
Chapter 08 - Attacking DB2
Chapter 09 - Securing DB2
Chapter 10 - The Informix Architecture
Chapter 11 - Informix: Discovery, Attack, and Defense
Chapter 12 - Securing Informix
Chapter 13 - Sybase Architecture
Chapter 14 - Sybase: Discovery, Attack, and Defense
Chapter 15 - Sybase: Moving Further into the Network
Chapter 16 - Securing Sybase
Chapter 17 - MySQL Architecture
Chapter 18 - MySQL: Discovery, Attack, and Defense
Chapter 19 - MySQL: Moving Further into the Network
Chapter 20 - Securing MySQL
Chapter 21 - Microsoft SQL Server Architecture
Chapter 22 - SQL Server: Exploitation, Attack, and Defense
Chapter 23 - Securing SQL Server
Chapter 24 - The PostgreSQL Architecture
Chapter 25 - PostgreSQL: Discovery and Attack
Chapter 26 - Securing PostgreSQL
Appendix A - Example C Code for a Time-Delay SQL Injection Harness
Appendix B - Dangerous Extended Stored Procedures
Appendix C - Oracle Default Usernames and Passwords

The Fundamentals of Creative Design

2007-07-11T16:17:00.000+05:30

The Fundamentals of Creative Design

One of the first titles in this new imprint, Fundamentals of Creative Design offers an introduction to key elements of the creative process. Each subject matter, or ‘fundamental’, uses detailed diagrammatic explanation, associated theories, and historical references to explain the underlying principles of design practice. Examples from contemporary designers and practitioners will be examined in terms of Brief, Process and Result and accompanied by personal explanations from the creatives involved. This book offers a unique insight into the working methods of creative professionals and enables the reader to understand both how and why these fundamental rules are so important.

Web Standards Creativity: Innovations in Web Design with XHTML, CSS, and DOM Scripting

2007-07-11T16:14:00.000+05:30

Web Standards Creativity: Innovations in Web Design with XHTML, CSS, and DOM Scripting

-Be inspired by 10 web design lessons from 10 of the worlds best web designers
-Get creative with cutting-edge XHTML, CSS, and DOM scripting techniques
-Learn breathtaking design skills while remaining standards-compliant

Here at friends of ED, we know that as a web designer or developer, your work involves more than just working to pay the bills. We know that each day, you strive to push the boundaries of your medium, unleashing your creativity in new ways to make your websites more engaging and attractive to behold, while still maintaining cross-browser support, standards compliance, and accessibility. That's why we got together ten of the world's most talented web designers to share their secrets with you. Web Standards Creativityis jam-packed with fresh, innovative design ideas. The topics range from essential CSS typography and grid design, effective styling for CMS-driven sites, and astonishing PNG transparency techniques, to DOM scripting magic for creating layouts that change depending on browser resolution and user preference, and better print layouts for web pages. We're sure you will find something here to inspire you! This full-color book's examples are not just stunning to look at, but also fully standards-compliant, up-to-date, and tested in current browsers including Internet Explorer 7. Playing by the rules doesn't have to mean drab or dull websitesWeb Standards can be fun!

The Complete Idiot’s Guide to Managing Your Money

2007-07-11T16:13:00.000+05:30

The Complete Idiot’s Guide to Managing Your Money

The Complete Idiot's Guide to Managing Your Money shows that any numbskull can master personal finance. In this second edition, a father-and-daughter writing team, Robert K. Heady and Christy Heady, give readers the best advice culled from their many years of experience in consumer rights and money management. The Headys believe that money must be managed for the long haul and that there are no quick ways to build wealth. The guide is easy to read, witty, and scornful of the hype dished out by banks and other peddlers of personal finance. It provides a plethora of personal-finance tips for consumers, including how to get the best deal on a mortgage, pay off debt, and bank online. The authors expose financial pitfalls such as bank-sold mutual funds, dealer financing for motor vehicles, extended warranties, and those dreaded bank fees. A full chapter is devoted to the evils of credit cards, which they feel is the biggest ripoff in the financial world. The writers contend that the toughest thing about saving is making the decision to do it. You should get going by putting aside a little amount of money each month through a mutual fund or dividend reinvestment plan. "The whole idea of managing money is to save a dollar here and there and then take that dollar and build it into two," they write. It shouldn't take a rocket scientist to understand that.

Perspective - A Guide for Artists Architects and Designers - Gwen White

2007-07-11T16:11:00.000+05:30

Perspective - A Guide for Artists Architects and Designers - Gwen White

This classic study of perspective is an absolute must for any serious students of design, benefiting amateurs and professionals alike. Dozens of examples are illustrated, including parallel, angular, and oblique perspectives, as well as ascending and descending planes. Other images show how to create a “cone of rays,” and add depth and realism to curved objects. The techniques can be used for laying out a garden, predicting the shadow effects of a tall building, and accurately capturing the interplay of angles, light, and shadow.

Windows Vista Just the Steps For Dummies

2007-07-11T16:09:00.000+05:30

Windows Vista Just the Steps For Dummies

*Covering the new features and capabilities of Windows Vista, this book gets readers up to speed fast on interface changes, security options, and setup processes
*Simple, easy-to-follow instructions for common Windows Vista tasks show readers how to carry out essential activities and gain competence and confidence
*Bargain-priced at only $14.99, this book explains how to navigate the desktop, create files, copy and delete files and folders, connect to the Internet, search the Web, use e-mail, and much more

Use Your Head, 3rd Edition

2007-07-11T16:07:00.000+05:30

Use Your Head, 3rd Edition

Use Your Head is written to help you do just that. By the time you have finished the book you should understand much more about how your mind works and how to use it to the best advantage, be able to read faster and more efficiently, to study more effectively, to solve problems more readily and to increase the power of your memory.

This introductory section gives general guide lines about the book's contents, and the ways in which these contents are best approached.

Each chapter deals with a different aspect of your brain's functioning. First the book outlines the most up-to-date information about the brain and then applies this information to the way in which your vision can be best used.

Next, a chapter explains how you can improve memory both during and after learning. In addition a special system is introduced for the perfect memorisation of listed items.

The middle chapters explore the brain's internal 'maps'. This information about how you think is applied to the way in which you can use language, words and imagery for recording, organising, remembering, creative thinking and problem solving.

The last chapters deal with the new Organic Study Method which will enable you to study any subject ranging from English to Higher Mathematics.

In the centre of the book you will find mind maps which you are advised to look at before reading each chapter - they serve as a preview/review summary.

TABLE OF CONTENT:
Chapter 1 - Your mind is better than you think
Chapter 2 - Reading more efficiently and faster
Chapter 3 - Memory
Chapter 4 - Noting
Chapter 5 - The Buzan Organic Study Method

Creating a Web Page in Dreamweaver 8 Visual QuickProject Guide

2007-07-11T15:27:00.000+05:30

Creating a Web Page in Dreamweaver 8 Visual QuickProject Guide

You may not be a professional Web designer, but you do want to design a decent Web page. There's no place better to start than with the de facto tool of choice for just about anybody creating Web pages and this slim, low-priced guide to it! The same things that have made Dreamweaver so popular with the pros—an easy-to-use, no-nonsense interface and a slew of features and utilities—also make it the perfect tool for your purposes. This full- guide provides the quickest route to creating a fun and functional Web page with it. Each short chapter uses big, bold screen shots and step-by-step instructions to illuminate one aspect of the process. By the end of the volume, you will have created a simple Web site, filled it with text and graphics, added navigation and links, and tested and posted the final product. Timely tips and occasional sidebars detailing good design practices round out the package.

PDF Hacks

2007-07-11T15:26:00.000+05:30

PDF Hacks

PDF Hacks is ideal for anyone who works with PDF on a regular basis. Learn how to create PDF documents that are far more powerful than simple representations of paper pages. Hacks cover the full range of PDF functionality, including generating, manipulating, annotating, and consuming PDF information. Far more than another guide to Adobe Acrobat, the book covers a variety of readily available tools for generating, deploying, and editing PDF.

Many people think of Adobe's Portable Document Format (PDF) as a proprietary format for delivering unchangeable content that readers can print out or view on-screen conveniently. That may be how most people work with it, but you can do many more things with PDF, with or without Adobe's tools.

PDF has come a long way since it first appeared in the early '90s. When Adobe began offering its Acrobat Reader for free, PDF spread across the Web as a paginated alternative to HTML. PDF has replaced or supplemented Adobe's PostScript language files as a format for exchanging print-ready layouts, and evolving forms capabilities have made PDF a more interactive format over time.

TABLE OF CONTENT:
Chapter 1 - Consuming PDF
Chapter 2 - Managing a Collection
Chapter 3 - Authoring and Self-Publishing
Chapter 4 - Creating PDF and Other Editions
Chapter 5 - Manipulating PDF Files
Chapter 6 - Dynamic PDF
Chapter 7 - Scripting and Programming Acrobat

ASP.Net 2.0 All-in-One Desk Reference For Dummies

2007-07-11T15:25:00.000+05:30

ASP.Net 2.0 All-in-One Desk Reference For Dummies

ASP.NET 2.0 can do a lot, so there's a lot to understand. This handy volume replaces a whole shelf of programming books with the essentials you need, whether you're an ASP.NET beginner or a pro looking for a quick reference guide. Get the scoop on C# and VB, databases, all the new features, and much more!

Discover how to
Understand labels, text boxes, and validation controls
Work with HTML tags and client-side scripting
Code in C# or Visual Basic
Explore database programming and XML
Use the powerful .NET Framework

PHP 5 Advanced - Larry Ullman

2007-07-11T15:24:00.000+05:30

PHP 5 Advanced - Larry Ullman

PHP is currently one of the most popular server-side, HTML-embedded scripting language on the Web. It's specifically designed for Web site creation and is frequently being used to replace the functionality created by Perl to write CGI scripts. PHP's popularity and easier-to-learn appeal has spawned a new breed of programmer, those who are only familiar with and only use PHP.

Hacking Exposed - Web Applications

2007-07-11T15:22:00.002+05:30

Hacking Exposed - Web Applications

Get in-depth coverage of Web application platforms and their vulnerabilities, presented the same popular format as the international bestseller, Hacking Exposed. Covering hacking scenarios across different programming languages and depicting various types of attacks and countermeasures, this book offers you up-to-date and highly valuable insight into Web application security.

This book is covering hacking scenarios across different programming languages and depicting various types of attacks and countermeasures, it offers you up to date and highly valuable insight into Web application security. Softcover.

Defend against the latest Web-based attacks by looking at your Web applications through the eyes of a malicious intruder. Fully revised and updated to cover the latest Web exploitation techniques, Hacking Exposed Web Applications, Second Edition shows you, step-by-step, how cyber-criminals target vulnerable sites, gain access, steal critical data, and execute devastating attacks.

All of the cutting-edge threats and vulnerabilities are covered in full detail alongside real-world examples, case studies, and battle-tested countermeasures from the authors' experiences as gray hat security professionals.
- Find out how hackers use infrastructure and application profiling to perform reconnaissance and enter vulnerable systems
- Get details on exploits, evasion techniques, and countermeasures for the most popular Web platforms, including IIS, Apache, PHP, and ASP.NET
- Learn the strengths and weaknesses of common Web authentication mechanisms, including password-based, multifactor, and single sign-on mechanisms like Passport
- See how to excise the heart of any Web application's access controls through advanced session analysis, hijacking, and fixation techniques
- Find and fix input validation flaws, including cross-site scripting (XSS), SQL injection, HTTP response splitting, encoding, and special character abuse
- Get an in-depth presentation of the newest SQL injection techniques, including blind attacks, advanced exploitation through subqueries, Oracle exploits, and improved countermeasures
- Learn about the latest XML Web Services hacks, Web management attacks, and DDoS attacks, including click fraud
- Tour Firefox and IE exploits, as well as the newest socially-driven client attacks like phishing and adware

TABLE OF CONTENT:
chapter 01 - Introduction to Web application And Security
chapter 02 - Profiling
chapter 03 - Hacking Web Servers
chapter 04 - Surveying The Application
chapter 05 - Authentication
chapter 06 - Authorization
chapter 07 - Attacking Session State Management
chapter 08 - Input Validation Attacks
chapter 09 - Attacking Web Datastores
chapter 10 - Attacking Web Services
chapter 11 - Hacking Web Application Management
chapter 12 - Web Clients Hacking
chapter 13 - Case Studies
Appendix A - Web Site Security Checklist
Appendix B - Web Hacking Tools And Techniques Cribsheet
Appendix C - Using Libwhisker
Appendix D - UrlScan Installation And Configuration
Appendix E - About the Companion Web Sites

PHP and MySQL For Dummies 3 Ed Edition - Luke Welling

2007-07-11T15:22:00.001+05:30

PHP and MySQL For Dummies 3 Ed Edition - Luke Welling

A new, updated, and revised edition of the best-selling #1 book on any open source programming topic. The first and still the most popular book on combining two widely used open source tools to create dynamic Web sites.

Readers have consistently praised the books clear, practical approach - some have even called it the best technical book theyve ever read.
New edition covers MySQL 4.0 and PHP 4.2, and includes new coverage of XML and the popular PEAR repository of code. PHP and MySQL Web Development, Second Edition teaches the reader to develop dynamic, secure, commercial Web sites. Using the same accessible, popular teaching style of the first edition, this best-selling book has been updated to reflect the rapidly changing landscape of MySQL and PHP. The book teaches the reader to integrate and implement these technologies by following real-world examples and working sample projects, and also covers related technologies needed to build a commercial Web site, such as SSL, shopping carts, and payment systems. The second edition includes new coverage of how to work with XML in developing a PHP and MySQL site, and how to draw on the valuable resources of the PEAR repository of code and extensions.
Luke Welling and Laura Thomson are partners in Tangled Web Design, an award-winning Web development firm that specializes in developing dynamic Web sites using PHP. They are frequent speakers at leading open source conferences such as ApacheCon, PHP-Con, and the OReilly Open Source Convention. They are also lecturers in Web programming, software engineering, and e-commerce at RMIT University in Melbourne, Australia.

Web Dragons Inside the Myths of Search Engine Technology

2007-07-11T15:20:00.000+05:30

Web Dragons Inside the Myths of Search Engine Technology

In the eye-blink that has elapsed since the turn of the millennium, the lives of those of us who work with information have been utterly transformed. Pretty well all we need to know is on the web; if not today, then tomorrow. Its where we learn and play, shop and do business, keep up with old friends and meet new ones. What makes it possible for us to find the stuff we need to know? Search engines. Search enginesweb dragonsare the portals through which we access societys treasure trove of information. How do they stack up against librarians, the gatekeepers over centuries past? What role will libraries play in a world whose information is ruled by the web? How is the web organized? Who controls its contents, and how do they do it? How do search engines work? How can web visibility be exploited by those who want to sell us their wares? Whats coming tomorrow, and can we influence it? We are witnessing the dawn of a new era, starting right nowand this book shows you what it will look like and how it will change your world.

Do you use search engines every day? Are you a developer or a librarian, helping others with their information needs? A researcher or journalist for whom the web has changed the very way you work? An online marketer or site designer, whose career exists because of the web? Whoever you are: if you care about information, this book will open your eyesand make you blink.

Hacking - The Art of Exploitation

2007-07-11T15:19:00.001+05:30

Hacking - The Art of Exploitation

This text introduces the spirit and theory of hacking as well as the science behind it all; it also provides some core techniques and tricks of hacking so you can think like a hacker, write your own hacks or thwart potential system attacks.

This book explains the details of various hacking techniques, many of which get very technical. While the fundamental programming concepts that these hacking techniques build from are introduced in the book, general programming knowledge will certainly aid the reader in understanding these concepts. The code examples in this book were done on an x86-based computer running Linux. Having a similarly set-up computer to follow along is encouraged; this will let you see the results for yourself and allow you to experiment and try new things. This is what hacking is all about.

Hacking is the art of creating problem solving, whether used to find an unconventional solution to a difficult problem or to exploit holes in sloppy programming. Many people call themselves hackers, but few have the strong technical foundation that a hacker needs to be successful. Hacking - The Art of Exploitation explains things that every real hacker should know.

While many hacking books show you how to run other people’s exploits without really explaining the technical details, Hacking - The Art of Exploitation introduces you to the spirit and theory of hacking as well as the science behind it all. By learning some of the core techniques and clever tricks of hacking, you will begin to understand the hacker mindset. Once you learn to think like a hacker, you can write your own hacks and innovate new techniques, or you can thwart potential attacks on your system.

In Hacking - The Art of Exploitation you will learn how to:
- Exploit programs using buffer overflows and format strings
- Write your own printable ASCII polymorphic shellcode
- Defeat non-executable stacks by returning into libc
- Redirect network traffic, conceal open ports, and hijack TCP connections
- Crack encrypted 802.11b wireless traffic using the FMS attack

If you’re serious about hacking, this book is for you, no matter which side of the fence you’re on.

TABLE OF CONTENT:
Chapter 1 - 0×100—Introduction
Chapter 2 - 0×200—Programming
Chapter 3 - 0×300—NETWORKING
Chapter 4 - 0×400—Cryptology
Chapter 5 - 0×500—Conclusion

Expert ASP.NET 2.0 Advanced Application Design

2007-07-11T15:18:00.001+05:30

Expert ASP.NET 2.0 Advanced Application Design

Expert ASP.NET 2.0 Advanced Application Design will help you derive maximum performance and reliability from the distributed applications you create with ASP.NET 2.0.

The book first looks at some of the non-functional requirements that impact the design of a distributed application. It then relates them to the servers and services available in the .NET 2.0 Framework. ASP.NET 2.0 is the central process for use in distributed .NET applications, and the book closely examines the ASP.NET 2.0 Framework and its hosting environment, Internet Information Server (IIS). The book looks at how ASP.NET 2.0 is used by different packages within .NET (like Web Services), and explores how it can be extended to meet your own custom requirements.

The second part of the book drills down and examines some of the common architectural challenges encountered when developing application designs. The book walks through the tiers of the .NET Framework, starting at the client level and exploring the internals of the page type, enhancements to ViewState, client script generation, and new out-of-band callbacks. At the middle tier, the book examines Web Services, Remoting, COM+, MSMQ, and mix and match communication options to suit your own requirements. This section wraps up by previewing Windows Communication Foundation, which aims to unify these technologies.

The third part of the book examines the data layer of your distributed applications. This includes enhancements to the Managed Providers in 2.0, the new transactional model, and a preview of usage guidelines for SQL Server 2005. By the books conclusion, you will be able to select with confidence the most appropriate design elements for your purposes, elegantly connecting them, and ensuring you get the very best from the ASP.NET 2.0 Framework.

Game Programming Gems 6 - Michael Dickheiser

2007-07-10T18:25:00.000+05:30

Game Programming Gems 6 - Michael Dickheiser

Welcome to the sixth volume of the Game Programming Gems series. With team sizes constantly expanding, developers are finding themselves pushed to become increasingly specialized. This makes it important to have cutting-edge, ready-to-use material in your specialization, as well as resources that you can call upon if you need to work outside your area of expertise. Volume 6 has been explicitly designed with your current challenges in mind. With the new generation of machines, players expect higher-fidelity models and animations, fancier physics and graphics effects, and more intelligent AI. All of these capabilities require robust teams and longer schedules, so to help ensure that your games are still delivered on time and on budget, you?ll find 50 all new articles written by experts in game technology from many different backgrounds and over twenty countries. This volume also includes a brand new section dedicated to Scripting and Data-Driven Systems, which is focused entirely on the growing trend of removing the programmer from the data-tweaking loop. So, whether you?re a new game programmer starting out on this exciting path, a grizzled, industry veteran, or a most welcome visitor, we hope that you will find inspiration, insight, and at least one or two true gems to use in your world!

Create Your Own Digital Photography - Peter Bauer

2007-07-10T18:23:00.000+05:30

Create Your Own Digital Photography - Peter Bauer

You've never taken a class in photography—and perhaps have never even taken a picture before. But you have a digital camera now—perhaps it was a gift, perhaps you purchased it yourself—and you want to use it properly. You may want to take photos of family and friends, probably vacation shots, maybe even some special "artsy" photos. Maybe you know your way around a camera, and perhaps you're only comfortable with the Auto mode. You might be intimately familiar with your camera's user guide, or you might have found that slim booklet either daunting or completely lacking. (Various camera manufacturers pay differing amounts of attention to their documentation.) This book is for you.

This book is not for professional studio photographers, fine-art photographers, or experienced commercial artists. It's for people who haven't been working in the field, who don't (yet?) get paid for their photos.

I suspect that this book will be given as a gift as often as it's purchased for personal use. It's great for folks just starting out with digital cameras—and perhaps should be wrapped up with the camera when given to a beginner.

Ethical Hacking : Student Courseware

2007-07-10T18:20:00.000+05:30

Ethical Hacking: Student Courseware

By explaining computer security and outlining methods to test computer systems for possible weaknesses, this guide to system security provides the tools necessary for approaching computers with the skill and understanding of an outside hacker. A useful tool for those involved in securing networks from outside tampering, this guide to CEH 312-50 certification provides a vendor-neutral perspective for security officers, auditors, security professionals, site admistrators, and others concerned with the integrity of network infrastructures. Complete coverage of footprinting, trojans and backdoors, sniffers, viruses and worms, and hacking Novell and Linux exposes common vulnerabilities and reveals the tools and methods used by security professionals when implementing countermeasures.

If you are reading this courseware, it is quite possible that you realize the importance of information systems security. However, we would like to put forth our motive behind compiling a resource such as this one, and what you can gain from this course.

You might find yourself asking, why choose this course, when there are several out there. The truth is that there cannot be any single courseware that can address all the issues in a detailed manner. Moreover, the rate at which exploits/tools/methods are being discovered by the security community makes it difficult for anybody to cover it at one go.

This doesn't mean that this course is inadequate in any way.

We have tried to cover all major domains in such a manner that the reader will be able to appreciate the way security has evolved over time; as well as gain insight into the fundamental workings relevant to each domain. It is a blend of academic and practical wisdom, supplemented with tools that the reader can readily access and obtain a hands-on experience. The emphasis is on gaining the know-how, and this explains the leaning towards free and accessible tools. You will read about some of the most widespread attacks seen; the popular tools used by attackers and how attacks have been carried out from ordinary resources.

You may also want to know "After this course, what?" This courseware is a resource material. Any penetration tester can tell you that there is no one straight methodology or sequence of steps that you can follow while auditing a client site. There is no ONE template that will meet all your needs. Your testing strategy will vary with client, basic information enumeration, firewall penetration or other domains, you will find something in this courseware that you can definitely use.

Finally, this is not the end! This courseware is to be considered as a 'work-in-progress', because we will be adding value to this courseware over time. You may find some aspects detailed, while others may find it brief. The yardstick that we have used in this respect is simple - "does the content help explain the point at hand?" This doesn't mean that we would not love to hear from you regarding your viewpoints and suggestions. Do send us your feedback so that we can make this course a more useful one.

TABLE OF CONTENT:
Module 01 - Introduction to Ethical Hacking
Module 02 - Footprinting
Module 03 - Scanning
Module 04 - Enumeration
Module 05 - System Hacking
Module 06 - Trojans and Backdoors
Module 07 - Sniffers
Module 08 - Denial of Service
Module 09 - Social Engineering
Module 10 - Session Hijacking
Module 11 - Hacking Web Servers
Module 12 - Web Application Vulnerabilities
Module 13 - Web Based Password Cracking Techniques
Module 14 - SQL Injection
Module 15 - Hacking Wireless Networks
Module 16 - Viruses
Module 17 - Novell Hacking
Module 18 - Linux Hacking
Module 19 - Evading IDS, Firewalls and Honeypots
Module 20 - Buffer Overflows
Module 21 - Cryptography

Ajax in Practice - Manning

2007-07-10T18:19:00.000+05:30

Ajax in Practice - Manning

Ajax in Practice provides example-rich coverage of Ajax packed with ready-to-use code and practical recipes for common and not-so-common tasks. Ajax developers now face the move from Ajax-as-theory to Ajax-in-practice. Ajax in Practice guides web developers through the transition from learning about Ajax to successfully applying Ajax-driven techniques in real-world development scenarios.

Ajax gives web developers the potential to create rich user-centered internet applications. But Ajax also adds a new level of complexity and sophistication to those applications. Ajax in Practice tackles Ajax head-on, providing countless hands-on techniques and tons of reusable code to address the specific issues developers face when building Ajax-driven solutions.

After a brief overview of Ajax, this book takes the reader through dozens of working examples, all presented in an easy-to-use cookbook format. Readers will learn how to implement drag-and-drop interfaces and will discover how to create effective nagigation strategies for their applications. Unlike a traditional cookbook, though, Ajax in Practice provides a thorough discussion of each technique presented and shows how the individual components can be connected to create powerful solutions. A fun "mash-up" chapter concludes the book. Throughout Ajax in Practice, the examples chosen are interesting, entertaining, and practical.

Manga For Dummies

2007-07-10T18:18:00.000+05:30

Manga For Dummies

If you love Manga, you’ll eat Manga For Dummies, right up. This step-by-step guide shows you how to create all of your favorite Manga characters from rough sketch through final full-color renderings. You’ll build your skills as you draw animals, mythical creatures, superheroes, teenagers, and villains—along with their weapons, cars, and homes. Soon you’ll be inventing your own characters and placing them in stylish poses and stirring action scenes. Before you know it you’ll be knocking out storyboards and plotlines for you own Manga book. Find out how to:
Gear up for drawing with all the right tools and materials
Develop the basic skills of Manga figure drawing
Customize and accessorize your Manga characters
Design spectacular weapons, gadgets, mechas, and vehicles
Create 3-D drawings and give characters motion and emotion
Write an exciting Manga Story

Complete with a stunning, full-color 8 page insert, Manga for Dummies is your real-life guide to the ultimate fantasy world.

Amazon Hacks

2007-07-10T18:12:00.000+05:30

Amazon Hacks

Amazon Hacks is a collection of real-world tips, tricks, and full-scale solutions to practical uses of Amazon.com and the Amazon Web Services API . The book offers a variety of interesting ways for power users to get the most out of Amazon and its community, for Associates to hone their recommendations for better linking and more referral fees, for researchers to mine the enormous amount of information in Amazon's data store, and for developers to integrate Amazon Web Services into their applications and services. When Amazon.com opened its virtual doors on July 16, 1995, it was just one among several online booksellers. As Amazon embraced the technology to categorize and display millions of books in one space, people embraced the ability to search for and purchase books in a new way. The experience of building a successful business based on an open system like the Web has influenced Amazon throughout its history.

Amazon has consistently pushed the technology envelope in their quest to provide a satisfying, personalized experience for their customers. What started as a human-edited list of product recommendations has morphed into a sophisticated computer-generated recommendation engine that tailors product choices for tens of millions of individuals by analyzing their purchase history and the patterns of other Amazon customers. As the Web evolved into a two-way space for discussion and community, Amazon developed features that let anyone post information and advice about products. They embraced the marketing power of other web sites by giving site owners a portion of sales they sent to Amazon. They opened their billing system and catalog to third parties and turned their web site into a marketplace, connecting buyers and sellers.

With this history of opening their technology to others, it shouldn't have been a surprise when on July 16, 2002, Amazon released a free Web Services interface that gave developers programmatic access to Amazon's vast collection of product and customer data. With this interface, Amazon combined their core features of recommendations, affiliate marketing, and marketplace commerce into a single technology platform that can be used to build applications and businesses.

TABLE OF CONTENT:
Chapter 1 - Browsing and Searching
Chapter 2 - Controlling Your Information
Chapter 3 - Participating in the Amazon Community
Chapter 4 - Selling Through Amazon
Chapter 5 - Associates Program
Chapter 6 - Amazon Web Services

PHP in a Nutshell

2007-07-10T18:09:00.001+05:30

PHP in a Nutshell

Now installed on more than 20 million Internet domains around the world, PHP is an undisputed leader in web programming languages. Database connectivity, powerful extensions, and rich object-orientation are all reasons for its popularity, but nearly everyone would agree that, above all, PHP is one of the easiest languages to learn and use for developing dynamic web applications. The ease of development and simplicity of PHP, combined with a large community and expansive repository of open source PHP libraries, make it a favorite of web designers and developers worldwide.

PHP in a Nutshell is a complete reference to the core of the language as well as the most popular PHP extensions. This book doesn't try to compete with or replace the widely available online documentation. Instead, it is designed to provide depth and breadth that can't be found elsewhere. PHP in a Nutshell provides the maximum information density on PHP, without all the fluff and extras that get in the way. The topic grouping, tips, and examples in this book complement the online guide and make this an essential reference for every PHP programmer.

Hackers Beware

2007-07-10T18:02:00.000+05:30

Hackers Beware

A good defense starts with a thorough understanding of your opponent’s offense. Hackers Beware teaches you how hackers think, what tools they use, and the techniques they utilize to compromise a machine. Eric Cole, a leading expert in information security, shows you not only how to detect these attacks, but what you can do to protect yourself against them. When it comes to securing your site, knowledge is power. This book gives you the knowledge to build a proper defense against attackers.

With so much going on in regard to network security (or the lack thereof), a book on this topic almost needs no introduction. Less than 10 years ago, most people didn’t even know what the Internet or email was. To take a further step back, most people did not even have computers at work or home, and some even questioned their usefulness. Things have really changed. As I am writing this, the Carousel of Progress ride at Disney World goes through my mind. Things that we considered science fiction a decade ago are not only a reality, but an engrained part of our life. Heck, if the dedicated line at my house goes down for more than 30 minutes, my wife is screaming at me to fix it. This is truly the age of computers.

TABLE OF CONTENT:
chapter 01. Introduction
chapter 02. How and Why Hackers Do It
chapter 03. Information Gathering
chapter 04. Spoofing
chapter 05. Session Hijacking
chapter 06. Denial of Service Attacks
chapter 07. Buffer Overflow Attacks
chapter 08. Password Security
chapter 09. MS NT Password Crackers
chapter 10. UNIX Password Crackers
chapter 11. Fundamentals of MS NT
chapter 12. Specific Exploits for NT
chapter 13. Fundamentals of UNIX
chapter 14. Specific Exploits for UNIX
chapter 15. Preserving Access
chapter 16. Covering the Tracks
chapter 17. Other Types of Attacks
chapter 18. SANS Top 10
chapter 19. Putting It All Together
chapter 20. Summary

Professional Search Engine Optimization with PHP - Jaimie Sirovich

2007-07-10T18:00:00.000+05:30

Professional Search Engine Optimization with PHP - Jaimie Sirovich

Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors.

The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.